Search engine optimization (SEO) is a strategy used in digital marketing that compromises a range of activities that increase the visibility of your website in the search results of platforms such as Google. There are many factors that a search engine will consider when it decides where to rank the pages of your website, which is where SEO comes in handy. The tasks involved in an SEO strategy will help you to optimize your website for search engines and rank better.
An SEO strategy involves a lot of work, including researching keywords, optimizing content, building links, analyzing search queries and user intent, fixing technical issues, making a website user and mobile-friendly, improving the website design, and much more. This can make SEO seem complicated, and put off many businesses from getting started. However, SEO is a vital tool that all businesses should invest in.
Here are some of the top reasons why you need to invest in SEO.
#1 Search volume
Reportedly, there are approximately 5.6 billion searches on Google per day. With this many searches in one search engine, any business would be silly not to invest in an SEO strategy. Showing up in search results is a huge opportunity for any business that wants to grow.
The majority of experiences online will start with a search in a search engine. When a person has a problem, they will begin their research on a platform they can trust, such as Google. This is because they know Google will present them with a variety of relevant search results, to help them on their journey. An SEO strategy is the only way that your business can be visible in the organic search results, and have a chance at being on the first page of the results when your ideal customers are looking for help.
#2 Drive traffic
A good SEO strategy, combined with consistent action, will increase your website’s visibility in the search engines. This will mean you show up in the results when your customers are searching for their problems. Not only will this increase your brand awareness, but it will also make it much easier for them to click through to your site. The more keywords and relevant search queries that you are ranking for, that show customers that you can help them with their problems, the more likely they are to click on your website.
#3 Build credibility
The higher you are in the search results, the more likely your ideal customers are going to choose your business over your competitors. Being visible in the search results and ranking high for certain search queries, is going to increase your credibility and your voice in the industry. They will realize that there is a reason why you are ranking above the other options in the search results, and choose you as a result. This will make you more dominant in the industry and more competitive as a result.
SEO is a vital strategy for any business that wants to drive organic traffic to their website, build credibility and grow a successful business.