In this day and age, you need to get your business online. Of course, you are likely to have a website set up already. I’m sure that was part of the original business setup, and you’ve had it from the start. However, only having a website isn’t enough to cut it these days. If your competitors have stepped up their marketing online, then you need to be doing the same. Or guess who is going to get all of the customers? Your competitors will! If customers don’t know how to find you, then they will give their business to someone who is selling what they want, who they can find.
What are the best steps to take for an online marketing strategy, though? Here is a quick a guide to planning your marketing strategy online. You may be doing some of these things already. But it will pay off to be doing them all. It will take time and investment, but you’ll see the return on that investment pretty quickly.
Create a Blog
One of the best things you can be doing is having a blog as part of your website. It is good for many reasons, but in particular, it will leave backlinks to your site online. The more backlinks a website has, the higher they are likely to appear in a search engine search. So if someone is searching for decorators in Atlanta, and your business is painting and decorating, and you’re Atlanta based, you want to be coming up in those searches, right? So that is the first reason. Another reason is that Google loves content. If you regularly share content, it will more likely rank you higher too. So spend some time to create blog posts as part of your website. Sharing relevant content can also help you to reach a wider range of people.
Use Social Media Ads
If you’re going to spend money on ads, then using social media is the best way to go these days. The reason being, you can be so specific with your audience. A TV ad can play to thousands of people. But if they are not your target audience, then it can mean that it wasn’t value for money at all. On social media, especially Facebook, you can be specific about your audience and who you want to see your ad. You can be specific about location, as well as age and gender. So it really is a good way to get seen by the people that your product or service is aimed at.
Create Video Content
These days video content is key. It can be loaded and shared on social media, especially on Twitter and Facebook. But more than that, you can use channels like YouTube, which are essentially, modern day search engines. People can search things on there, like how to wallpaper a room. And using the previous example, if you’re a decorator, you want to be on there giving out hints and tips. You could offer discounts, as well as get people to know you and your brand, increasing loyalty and trust in you and your business.