Attending your first convention with your first booth is a significant step for any business owner. It feels like you can finally announce yourself in the industry and show off the genius idea that you’ve nurtured for the past decade. Finally, you are ready to unleash it on the world.
However, events and conventions can be cruel, and despite the hundreds or maybe thousands of people there, your booth doesn’t seem to inspire as much interest as others. It’s not because they don’t like you, or that your idea isn’t right, but there are other reasons this could be happening, and you’ll need to think about them before your next event.
It Doesn’t Seem Interesting Enough
Humans are simple people. As much as we want to think of ourselves as intellectuals, all it takes is flashing lights and a funky tune to grab our attention. Your booth may not be getting the attention you hoped for because it’s not interesting enough.
In the modern business world, appearance matters a lot. So instead of using a simple table and chair for your booth, consider investing in modular exhibition stands that can recreate the environment of your product and grab people’s attention. You can also combine this with interactive features that show off what your product can do and wow everyone who walks by.
Other Booths Are Doing the Same But Better
As a business owner, you’re used to competition, and this competition is part of what drives you to do better every day. However, it feels like other companies are doing the same or at least similar to you, but better.
This could be the reason that you’re not generating as much interest and attention at events as you’d hoped. Recognizing where your competitors are succeeding will help you adapt your product or plan and allow you to compete with them properly next time. You may have attended the convention too soon after launch, also, which means your business still has teething problems to work out.
You’re In a Bad Spot
Admittedly, this is not your fault, but if people aren’t inspecting your booth as much compared to those around you, it might be that you are in the wrong place. Being placed in a lousy spot could be for several reasons. You might have been a last-minute sign up, and so the organizers needed to squeeze you in somewhere, or the convention hall layout may be confusing for attendees to navigate.
Whatever the reason, you must fix it for the next event, as this minimized footfall means you’ve wasted the day. So next time, sign up early and arrive early so you can discuss any adjustments that they need to make before people start trickling in.
The Changes to Make for Next Time
You must consider the issues with your booth ready for the next time you attend a convention. It might mean investing a little more than you’re used to, it might demand you return to the drawing board and adjust your idea, but this will ensure that the next time your booth is the one that people flock towards.
- Please note that this post has been written by an outside source – Disclosure policy
