Getting Off The Starting Blocks: Taking Your Business From Concept To Pitch

If you are thinking about setting up your own company at any point soon, you will no doubt be happy to learn about How Finding Inspiration For A Business Is Getting Easier And Easier. There has never been such a great time to start up your own business. Governments, on the whole, make it easy for new start-up companies to come into existence. They have done this in many countries by removing much of the regulation that has previously been barriers to entry for most people wanting to start a business.

Many of these things will have been centered around business ownership, taxation, and the import and export of goods. Neoliberal governments have sought to remove themselves from many of the day to day dealings of a business. Having less hurdles to jump to start yourself off means that you can get earning quicker, start employing, and pay your taxes. Ultimately, your easy entry into the marketplace will benefit the government and the economy in the long term.  

Another reason that the time is right for any business to exist is that the internet is now a mature market. We know and understand how it all works now, and we know what works in terms of setting up and marketing businesses that offer their goods and services online. You can quite easily set up your own e-commerce website with just a few hours work and begin trading within days. It has never been so simple.

take your business from concept to pitch

Finding Your Business Niche

If you are planning to set up your own business then you will need to have a solid idea that you can take to market. Finding your niche may take a bit of head-scratching and it may take you a while to fine-tune your idea. 

Think about going into business in an area that you know, understand, and potentially have experience in. You should also go for a concept for a business that you believe in and can be passionate about. If you are investing your time, money, and effort into a project, then you will need to know it is something that you won’t fall out of love with quickly. You need to be fully invested emotionally in order to make a success of your idea. 

Doing Your Reseach 

Once you have an idea that you believe in and that you feel you could make a go of, then you will need to do your research. It is vital that you do not go blind into setting up your company as it will be destined to fail if you do.

Find out who else is out there doing a similar thing that you. If your business will exist online only, you may not have any geographical constraints. Do lots of searches to try and find similar businesses. Make sure you search using every conceivable keyword. Just because you are not finding it easily does not mean that it is not there. 

If you are going to be running a brick and mortar business, think about where you may want to open. Chances are you will be restricted by your own commuting distance, so look at the towns and cities in the vicinity, and research all of the potential locations that you could site your business. Think about ease of access, footfall, as well as the rent and rates for your unit. 

Find out what your competitors are doing. Look at their products and services and try to find out what is working well for them. If you wanted to get the full low-down on what they offer, you could pose as a customer and see for yourself. You may get a better idea doing this as you will be able to see what type of service they are providing too. 

Research all of the critical aspects of opening up your business such as any licensing fees that there are in place, and what rules and regulations surrounding your chosen industry. You may need to get the ball rolling on many of the legal issues as early as possible, so knowing as much as possible from the get-go will serve your well. 

Creating A Business Plan

Your business plan should be well researched and realistic. You should create it in conjunction with your budget, and you should have an understanding of the operating margins that you are likely to have when you begin. 

Your business plan should look at increasing your revenue and improving your margins over a period of time. The plan should cover how you plan on doing this. It may be that you will expand your product range or services, or that as the business grows, you provide more outlets for the customers. 

Getting Your Budget Right

Your budget is a crucial aspect of your business planning. You will need to think about all of the costs that you will incur when it comes to registering your company, developing your products or services, finding a location for your business to run from, and dealing with any of the costs for setting the premises up, including any equipment costs. 

If you need any staffing, think about how much it will cost to recruit them, what their wages will be, and factor in the associated payrolling costs of having a team. You may have sundry IT, website, and broadband costs that you should account for. You may want or need a cleaner, logistics, warehousing, and so many of other things. 

There are lots of aspects of your business that you need to factor at the budgeting stage. Many of these will be hypothetical at this stage, but you should still seek out costs. Things like depreciation of the premises, equipment,  or your stock, are things that need factoring into the big picture

Ensure that you get quotes for all of the things that need prices on your budget. To take a wild guess will mean that you may end up far off the mark and that could really damage the entire set-up budget. 

Things will go wrong and you will go over budget. Accidents happen, and things you may not have considered may creep up too. You will need to factor this into your budget too. Having a contingency fund built into the budget will mean that you can rest easy that there is some elasticity that will prevent you from breaking the bank. Consider including between five and ten per cent here for that. 

Seeking Funding

Once you have created your thorough business plan and a comprehensive budget, then you are going to be ready to start looking for the start-up capital that you will need to get your business going. There are a number of different ways that you can get the money for your business and the type of business, amount needed, and the perceived risks are all factors that should be considered when it comes to looking for funding options. 

You may choose to self-fund the project. You need to clearly separate your own finances from that of the business whichever route you take in terms of funding as there needs to be a clear separation to avoid the risks of confusion or fraud. You could also find that if the business is in trouble and your finances are linked, that you will end up losing your own personal money too. So protect yourself and have an accountant help you to transfer any personal investment that you are putting in. 

You could look for funding from friends and family, or you may seek to operate a crowdfunding campaign. This is a great way of generating the money that you need to get yourself started. You will need to make it clear to anyone who is investing in your company what they are getting for their money, and if there is likely to be any kind of a return on their investment. 

Pitching To Investors

An option that may be open to you is to pitch your business idea to an investor, or an investment company. They will look to own a share of the company in exchange for a certain about of money. Be clear about how much you want to borrow, and what kind of shares of the business they will own. There may be some negotiation on these figures once you get into talks. It is wise to have a think about how high you could afford to go in terms of share offerings in order to get your investment. 

Remember that you are not just pitching the company to the investors, you are pitching yourself. As a company director, you will need to be a trustworthy, reliable, and bankable element of the business. Make sure that your pitch is credible, that your figures all add up, and that you come across as confident and that you believe in your business idea. You need to be someone that they are happy to go into business with, so be prepared for them to cross-examine you and take apart your idea before they give you any money. 

  • Please note that this post has been written by an outside source – Please see disclosure policy.
Take your business from concept to pitch

Related Posts