For real business success, know who you are and love what you do.
Today my message to you is that you really don’t have to go down the normal route to success. Maybe the normal route works for the people who are doing it and loving it, but that doesn’t mean it will work for you.
I have a confession to make. I still don’t think I do a great job when people ask me what I do (what my business is).
In fact, I think I do a pretty rubbish job at explaining myself. I think one of the reasons for this is that I don’t fit the normal LIFE COACH job file.
Yes I do offer one to one coaching, but I’m also the author of several books, I’ve created several online courses, I blog, I create YouTube video’s, I have gigs on Fiverr and Gumroad…
Whilst it is true that I make more money from my actual coaching work, all other parts of my business are equally important to me.
I love coaching people and having that really personal interaction, but I’d go crazy and be of very little help to my clients if that’s all I did every business day.
I’m the sort of person who needs to do lots of different things. I even have a little cleaning business (I’ll talk more about that in a different post).
Know who you are first, then do it your way
I think it’s really important for you to get really clear about who you are and be super honest with yourself. As a business owner, you’ve already hired yourself in your business. Now look at yourself from the viewpoint of being the boss who needs to get the best out of the employee you.
When you work for someone else, it’s likely you’ll try to show the person who employs you what they want from you.
You really don’t need to do that in your own business, so your job is to work out who you are at your very best. Then work that into your business plan.
So let’s look at my coaching business and my cleaning business. I have only recently started my cleaning business and love it. There were two reasons I went into this business. There was an immediate and specific client base available and I wanted to do something which was physical. Most of my work in my coaching business has me sat at my computer for many hours. Plus I enjoy it.
I bumped into someone I knew last week and she had wrongly assumed that because I was actually going out cleaning, my coaching business must have failed.
Isn’t it funny what assumptions people make without really knowing any facts?
You know what though? It really doesn’t matter what these kinds of people think. I simply smiled and replied that I was branching out and both businesses were doing well.
I know for me I need change and I need a lot going on. I get bored easily and I am energized by different kinds of work.
If you love what you do, keep doing it.
My very best wishes as always and if you have any suggestions for what I should say when people ask me what I do, let me know in the comments below.
P.S. I’d love to hear about your business and what you love to do.
