If you’re considering starting a blog to help with your business – there are so many different benefits to doing so that you may not have already thought of. It does require time and effort, but if you’re able to find a happy medium between managing your blog along with your business – you can expect great things to come.
Here are all the best reasons why you should create a blog to add to your business venture.
You can build stronger relationships
When you have a website selling your products or services, most people aren’t ready to buy straight away because you’re new to them – a stranger. But by having a blog, you can talk more on a personal level about what you do and why, and this will break the ice between you and your potential buyers, making it easier for them to want to do business with you.
You will have more leads
It has been proven that you will generate four times as many leads than you would without a blog, because only the people that know your business will be able to give you business. Whereas having a blog will drive far more traffic in your direction because you will pop up on people’s searches and meet their criteria.
You will gain more exposure
If you create yourself a blog that is full of helpful content that’s relevant not only to your business, but to strangers, there is a lot more chance of them turning into potential customers or even employees or business partners. It will become very easy to accidentally stumble across your blog through search engines like Google, and if it’s interesting enough, they will stay on the site and have a look around. So as long as you create decent content that people want to read and share with their peers – you will have the opportunity to connect with a lot more people.
You can provide better customer service
People like nice people, and they also like to be heard – fact. So when someone looks through your blog and leaves a comment, reply back and thank them for their input – even if it wasn’t anything of use to you, or negative even. Letting them know you care what they think will go and long way.
If there is something they are not happy about, find a way you can change that.
You can have complete control
Social media has become an essential way to promote your business, and by having the help off a social media agency; you will be able to learn exactly how to create a bigger audience without the risk of losing them by a poorly judged post.
A blog, however, not only does just that, but allows you to have full control over what is seen, heard and written, so you will be able to have more of an input than you would with Twitter for example.
You can answer questions before being asked
You are able to go a lot more in-depth about your business, and cover a whole bunch of topics regarding it. This means you may answer questions without people having to email and enquire. Not only does this save you time, but it saves a consumer’s time too, meaning they are more likely to buy whatever you’re selling straight away.
You can show people who you really are
You get the chance to show people who you are, as a pose to being just a business with a service. Essentially, you are putting a face to the name, and by showing you are a human rather than just being a screen with a ‘purchase’ button, you get more of a chance to earn your customer’s trust.
You get to learn more
When you start blogging, you will realise how important it is to do your research and stay up to date within the industry that you are working in, as well as many others. You can really benefit from this because we all know that knowledge is power, and something that you have learned along the way may be very useful to you in the future.
You can get a better advantage over other businesses
A lot of businesses don’t go down the blog route because they deem it as too much effort, or they believe they just don’t need it. Now although a business can succeed without a blog – with one, you will gain a lot more rapport, credibility and an overall higher ranking on search engines. So do what you can to stand out from your competitors – your hard work will be noticed.
