Please note that this post, How To Find The Right Influencer For Your Brand has been written by an outside source and I have been paid to publish it. As always I hope you find it helpful.
Marketing has changed dramatically in the last decade. It went from coveted ad spots on popular TV shows to inbound marketing very quickly. Getting the right eyeballs on your product or service is now hyper targeted and actually much less expensive.
The use of influencers is a great way to market your brand. If you are still in the old mentality of advertising, you may wonder how effective using an influencer would be over a celebrity that everybody knows.
Well, it seems like it is very effective as more brands are partnering with social media influencers.
If you are wondering how to go about setting up a successful partnership with an influencer then read on.
Know your ideal audience
The way marketing works now is to narrow down the focus instead of casting a wide net. You aren’t trying to reach the most people, but the right people.
Understanding who your ideal person is that you want to know about your brand will help you set yourself up for them to find you.
If you aren’t sure how to find out who your audience is, then use an affiliate marketing agency like Streamline Marketing as they have all the data. That data is very valuable because once you know which audience is going to best respond to your offer, you can find the right influencer who is already in that sphere.
Know your influencer
Once you have your target audience, you need to find the influencer in that niche. Whatever niche your brand is in there is an influencer who has it as their audience, too.
You’ll probably be looking at how many followers they have and become impressed with the number. That doesn’t tell the story though. You need to know who the people are that follow this influencer.
You need to see their data. If they are professional, then they know the age and gender of their followers. Engagement is far more important than number of followers as that number can be manipulated.
If they have a lot of posts with many comments then that is a good sign that their audience is paying attention. They will likely follow through on a recommendation from the influencer.
Know the platform
Which social media platform does your audience love? The platform is highly dependant on the age of the audience and the niche your brand is in.
For instance, a millennial who loves to travel will be following somebody on Instagram most likely. A boomer who is always looking for home improvement advice is likely to be on Facebook.
Find out where your audience hangs out and then look there for your influencer. You want to avoid the spray and pray approach where you hit every social media platform and hope that you end up with some conversions.
Instead, narrow your focus and pick the right platform. You are looking for true fans and not just clicks.
