When you run a business, you’re sure to make mistakes on a regular basis. After all, this is how you learn and grow as an entrepreneur. That being said, there are some errors you want to avoid at all costs. Hosting a business event is a great way to market your company, get your name out there, and attract new customers and clients from far and wide. Unfortunately, even the smallest of blunders can completely derail your plans and have a huge negative impact on your image. To avoid this, here are some mistakes you need to avoid when hosting an event.
Starting Your Planning Too Late
Once you’ve decided that you want to host a business event, you need to start planning right away. If you put off this process, even for a few weeks, it can cause a number of problems later on. For example, you might not be able to hire the venue you wanted, or the speakers you were planning to ask might be busy. Make sure to get the planning started as soon as possible by listing the steps you need to take and developing a timeline for every task.
Failing To Hire Enough Help
When you’re hosting a business event, it’s always sensible to hire plenty of staff. Of course, this is going to cost you a bit more money, but these extra pairs of hands could potentially save the day. Just make sure you only hire the best. You should also consider hiring an event planner to help you through the process, especially if you have never done anything like this before. After all, you don’t want to get overwhelmed and forget something to book or buy something vital.
Forgetting About Your Own Stand
You may be the one hosting this event, but that doesn’t mean that all those attending know everything there is to know about your business and the products or services you provide. Because of this, you need to create an exhibition stand, just like all of the businesses attending. Thankfully, companies like Open Exhibitions can make this job relatively easy. You will also need to create flyers and may want to plan a speech or presentation about your company.
Giving Guests Nothing To Do
A lot of the people attending your event will have their own exhibition stands and marketing tactics to keep them busy throughout the day, but many more will have come to find out more about your company, other companies, and see what your event is all about. It’s absolutely crucial that these individuals have something to keep them occupied throughout the day, whether that’s activities, guest speakers, or something else. If they don’t, they’ll get bored and may leave.
Not Having A Backup Plan
Whether you like to admit it or not, there are a number of things that could go wrong during your event. Instead of burying your head in the sand and ignoring these risks, you need to identify potential issues and come up with a plan to resolve them. For example, if a guest speaker doesn’t show up for one reason or another, you need to make sure that you have another one on speed dial. Having a plan B for these problems means that they won’t end up ruining your day.
If you’re planning a business event, make sure you avoid making the mistakes listed above.
*This post has been written by an outside source for the Morning Business Chat blog.
