As an entrepreneur you have to learn a number of skills as you embark upon your business journey. You will find yourself in a number of different situations that you never thought would happen, from building your own website to figuring out your finances. One of the most important skills you’ll need to hone in one during your entrepreneurial journey is email etiquette; it’s no secret that email marketing is at the top of the chain right now so you need to brush up on your skills. If you’re looking to sell more products or build a rapport with your potential clients, then your email etiquette needs to be at the top of its game. Consider the following tips and you will soon feel confident exploring this new skill.
Use a Professional Email Signature
One of the best ways to improve your professionalism via email is to use an email signature. Not only does it help you become recognisable to the recipient, but it adds an element of credibility to your brand. Check out this information on email signature 101 to discover exactly how you can take your email signature to the next level.
Make The Most of Personalisation
When you send an email to everyone on your subscribers list, it’s possible to use a level of personalisation such as their first name. When you use their name during an email, at the start of a greeting and in the subject line it creates a level of trust between you and the reader. In fact, a person is twice as likely to open up an email if their first name is mentioned in the preview text.
Quality Over Frequency
It may feel tempting to send an email to your subscribers every single day, but you need to remember that quality is more important than frequency. The truth is, if you email your list too frequently people will start to unsubscribe as you will appear spammy and unprofessional. Try to use storytelling and natural ways of selling to urge people to buy from you or work with you. Don’t pop into their inbox with a sales pitch every time you email them as this could be very off putting.
Stay Topical and Seasonal
When you email your list try to consider current topics and seasonal events during your conversations. You need to be aware of the world happening around you, especially if you’re selling a product that is going to be popular at peak seasons.
Even if you’re slowly working on building your email list, now is the time to learn how to make the most of them. Learning on the job is what being an entrepreneur is all about, so when you put these skills into action you’ll start to obtain the results you deserve. With all of these ideas in mind your email etiquette will soon be at the very top of its game and your clients will be responsive to your communications with them. So make the most of your email list and capitalise on the new skills you’ve acquired today.
