It’s no secret that business success nowadays is all about getting noticed on the internet. Anyone successful business has ample social media followers, and substantial website views. For some companies, online sales are outstripping those from physical stores. This is such a fundamental part of business that many choose to start here and get physical later.
You could say, then, that impressing customers online is the most important thing you could do. Hence why you spend so much ting perfecting website design and social media presence. And, your efforts are starting to pay off. Customers are taking the bait and ordering your products. There’s just one issue; your packages seem to be letting the side down.
Customers are leaving lackluster reviews about your deliveries. Most of them are failing to come back. As much as your online presence matters, your packages are the first physical interaction customers have with you. Getting this wrong, then, can undo any online benefits you’ve built for yourself. That’s why we’re here with a few suggestions which can ensure packages hit the mark every time you send them.
Use branded address labels
This may seem like a small step, but using branded address stickers and labels can go a long way here. These are cheap enough to order in, but they add an instant touch of interest to your packages. This is sure to impress customers even before they get into their boxes. And, impressing is precisely what you want to do. Remember that those packages are the first time customers lay eyes on you in a physical sense. Make sure, then, that you’re giving them a first impression worth remembering.
Include little extras
You may also find it worth your while to include little extras in your packages. This is a sign of appreciation to customers, and it’s sure to leave them with the most favorable impression of you. This doesn’t even need to be something big. Just including some branded stickers or a promotional pen could be enough to seal the deal. These are sure to put a smile on any customer’s face. They will also then go on to use these and advertise your brand as they do. That means making a good impression, and directly benefiting from it yourself. So, what are you waiting for? Start ordering in some merchandise to get you started.
Create a call to action
Even if you impress with the above pointers, there’s no guarantee that customers will come back to you. That’s why you should also provide them with some call to action. The form this takes is up to you, but you need to give customers some reason not to forget about you. You might want to include a chance of money off their next purchase. You might even add a customer survey which could see them
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