Video marketing is one of the most effective ways to reach your customers and if you are not already using it, you should be.

People respond so well to visual content and it’s particularly good for encouraging engagement on social media. 

However, a lot of businesses avoid video marketing because of the costs involved.

Obviously, it’s more expensive to create a high-quality video than it is to put out a simple social media post, but the return on investment is so much greater with video marketing, so it’s worth putting money into.

If you are concerned about the cost, there are some simple ways to keep it under control. These are the best ways for businesses to cut the cost of marketing video production. 

Start With A Budget 

The biggest mistake people make is coming up with a big idea and then working out how much money they can afford to spend.

What usually happens is that the idea exceeds the budget but, by this point, they don’t want to compromise so they start spending way more than they can afford.

You can avoid this if you start with a budget first and then come up with some ideas. That way you don’t go overboard and you stick within the budget constraints.

You don’t want your marketing videos to be too over the top and flashy and setting a budget first helps to avoid that. 

Choose The Right Locations

If you are filming on location, your costs will be much higher so it’s important that you carefully consider where you film.

The cost of filming on location varies a lot depending on where you go. If you film in Ireland, for example, you benefit from the Section 481 tax break, which helps keep costs down.

Picking somewhere closer to home lowers your travel costs too. The cost of living also makes a big difference, especially if you are shooting for an extended period. 

Don’t Micromanage 

You’re going to need some freelancers to do various parts of your video, like writing the script, acting and actually shooting it.

It’s best to use sites like Freelancer to find people to work on your video and when you have, let them do their jobs.

You hired them because they know what they’re doing better than you do, but if you start micromanaging everybody, the whole production will slow down and it’ll end up costing more. Just let people get on with it and the end result will be much better. 

Get Insurance 

There are a lot of things that can go wrong on a video shoot, like broken cameras, lost film, injuries and who knows what else?

When things don’t go to plan, it can cost you a lot of money, which is why getting insurance is one of the best ways to cut the cost of video marketing. 

Video marketing does require a lot of investment, but if you follow these simple tips, you can make it a lot more manageable. 

• DISCLOSURE – This post has been written by an outside source