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Do you need to learn more about business and marketing methods? If so, then you have come to the right place. In this
1.Video Boosts Conversions and Sales
Starting conversions is no easy task especially for new businesses and marketers. However, there is a solution to boost conversions and sales. What is the special tool people are using that boosts conversions? Videos. The first thing you need to do to make this work is learn how to use videos to improve your conversions rates. Next, you need to know why the use of videos is important.
The use of product videos on landing pages can increase conversions by as much as 80%. Why is that? The majority of consumers say that watching videos about products aids them in their decision making process. With vision as the most dominant human sense, videos continue to be a effective marketing tool. Finally, videos bring some serious SEO due to their large media content and give you a higher chance of ranking on Google’s first page. This is important in growing your business.
2.Video Shows Great ROI
The majority of businesses reinforce the idea of using videos in marketing by saying that videos provide a good ROI. Though there are costs associated with video production, the outcome greatly exceeds the money spent. Companies like Bolt Video Production in Denver provide excellent and affordable services. If you are a start up with an impossible budget, consider using your phone to make your first videos.
Worried about production value? Don’t be. Consumers have said time and time again that what what matters most to them is the content. So make sure that you are explaining the product or service thoroughly in your videos.
3.Video Builds Trust
The concept behind content marketing is long term relationships and trust, therefore, building trust should be a major goal for any marketing business. Why is trust so important? Firstly, it is the base of sales and conversions. Videos bring out the emotions in consumers. Think about it, YouTubers are some of the most influential and powerful peoples in the media today. Why?