On the face of it, creating packaging for your product may look as easy as pie. You just need to create some packaging that will keep the product well protected when it is on the shelves, right? Well, that is true, but that isn’t even the half of it. You need to make sure that the package stands out and that it catches the eye of your target audience. Not only that, though, but there needs to be plenty of practical information on the packaging so that people can be fully informed about what it is that they are buying.
The Product Name
Firstly, you need to make sure that the product name is on the packaging and that it is very easy to spot. If you take a look at label.co.uk, you’ll be able to get an idea of the kinds of labels that you could print the product name onto. These just need to be stuck on the package. You should consider the font and colors that you use for the product name, as it is really important that it stands out so customers remember it.
Branding
It’s also important that you use as much of your company’s branding on the package as well. If you don’t already have a brand, then you might want to hire a graphic designer, such as willhowe.uk, to help you come up with one. The brand should be clean and modern, and be interesting enough to catch everyone’s eye who walks past. Don’t forget that it will help if it is related to the product.
Images
It’s also a good idea to have some images of the product itself on the package. This is especially the case if the product can’t be seen through the packaging. If the product is a food, you might want to use the images to show some serving suggestions.
Written Copy
Don’t forget that you will need some written copy on the packaging as well. You don’t want to go overboard and cover the whole of it in words, though. It’s best to keep things simple with some short copy that gets to the point fast. With all food products, you need to list the ingredients and any potential allergens. It’s also necessary to add the best before date on any perishable products.
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A Barcode
You also need to add a barcode onto the package. This is so it can be scanned in store and that the price can be added to the customer’s shopping total at the cash register. You can buy your barcodes online. Without a barcode, your product won’t be able to be sold in store.
Safety Instructions
It’s also necessary to add some safety instructions onto the package if it has the potential to be dangerous when misused. These need to be very clear and in an obvious place on the package so that there is no way your customers will miss them.
Hopefully, this blog post has informed you about everything that you need on your new product packaging!
- This post has been written by an outside source for Morning Business Chat
