As a business owner, you’ll already know just how important your marketing is for the success of your business. But aside from developing a strategy that works within the framework of your branding and mission, it’s also important to remember that your company doesn’t exist outside of day-to-day life; it’s a part of that. So what’s going on in the real world? Well, a lot. At various points throughout the year, the daily routine is mixed up a little.
During times like Halloween, the arrival of summer, Christmas, and others, the public becomes concentrated on getting into the spirit of festivities. Below, we take a look at how you can infuse your marketing with sprinkles of the seasonal goings-on, and gain customers.
End of Season Discounts
When one season is coming to a close, most people begin looking forward to what’s coming ahead. And that means that, say, towards the end of Spring, they begin looking at the goods they’re going to need in the upcoming season. However, it’s highly unlikely that you’ll have shifted all the stock you were hoping to sell during the departing season. While it’ll mean taking a hit on the profit you might have hoped to make, it’s a good idea to discount your products. There’ll be people who are happy to buy winter clothing or whatever else, even if they’re not going to wear them for many months. Promote these goods, bring new customers on board, and begin your journey with them as part of your customer cycle.
Getting Fun
Your business is a serious enterprise, but that doesn’t mean that all aspects of it should be serious all the fun. Seasonal happenings provide business owners with the chance to bring a little bit of colour and decoration to their online stores. For example, when Christmas time rolls around, don’t stick with the same old, same old. Bring the snowmen, snowflakes, and other decorations to your website. It’ll show that you’re not entirely out of the loop, or solely concerned with the bottom line aspects of your venture.
Strike At the Right Time
There are certain times of the year when people spend more money than usual, such as Christmas, Valentine’s day, and in the run-up to Halloween. If your business sells goods related to these holidays, then strike when the iron is hot. How do you do this? PPC marketing is a good method, and enables you to get your business in front of as many people as possible, and at a time when you want your business to be seen. If you don’t know where to begin with this type of marketing, work with a company like Avid Panda PPC. They’ll help to ensure that your marketing is seen by the people who have a verified interest in using a business like yours.
Helping People Enjoy The Period
Another good way to draw people to your website during the holidays is to offer them something that’ll be of genuine use for them. For example, in the run-up to Christmas, you could have a blog titled “How to Survive Christmas with the Family,” or anything else that most people need help with during this time. You know that people are going to be searching for articles just like this around these times. When they do, make sure it’s your website that they’re landing on. What’s good about this type of marketing is that you can write the article once, and then use it every year.
In-Store Decor
If your business exists in the real world, rather than solely online, then you’ve got an even better opportunity to get in the seasonal spirit. Go crazy with your decorating, especially around Valentine’s Day, Halloween, and Christmas. You can also host in-store events, or offer freebies, such as, say, serving spices mulled wine to your customers, or having an in-store Santa Claus hearing the present requests of Children. Whatever fits.
Don’t Overdo It
Of course, while it’s good to get into the spirit of things, it is also possible to overdo. If you’re trying to get people worked up for Christmas when it’s still only early October, then you’ve gone too far. Also, if you’re going too big when it comes to decorations or your enthusiasm, then it might all look like a bit much. Remember to keep things tasteful!
Look ahead to what’s coming up, think of ways to incorporate these happenings into your business, and you’ll see a boost in your profits.
