The world is well and truly going digital at the moment. Electronic devices, from smartphones to computers to tablets, are definitely taking over.
Therefore, it is of a very little surprise that so many B2B businesses are placing such emphasis on their digital marketing campaigns. If you want to truly excel in the current day and age then you need to ensure you are firing on this front. Keep reading to discover some top tips for enhancing your current B2B digital marketing campaign…
Inbound marketing is king
– Don’t underestimate just how important search engine advertising is for any business. It is estimated that over 90 percent of B2B buyers actually utilise search engines in order to start off their purchasing process. This is a monumental figure when you put it into perspective.
Embrace the smartphone and the tablet
– You will probably have noticed the increase in the use of the smartphone and the tablet. These are becoming more and more dominant in terms of being the primary gadget for internet searching. You must adapt to this. You have to make sure your website is easily viewable on smaller devices and that it loads quickly. Use a dedicated server to assist with this. Furthermore, you will need to tailor make your marketing campaign to suit this. For example, when it comes to mobile SEO, you will be restricted to fewer characters for your title tags and alike. In addition to this, you will also have to adjust your keyword strategy is it is different for each device.
Content is key
– Content is imperative, even more so in a B2B environment. If you just go for fluffy content without substance then people are going to see right through you. Furthermore, with the recent Google restrictions put in place the search engine is picking out poor quality content and ranking it a lot lower. Therefore, your content needs to be engaging, interesting, creative and tailored to the right audience.
Embrace the social side of things
– There is little denying the fact that social media is flourishing. However, many B2B companies did not see the relevance to their line of work. Nonetheless, this is changing. This goes a lot further than merely placing widgets on your website. You can reach a wealth of customers via integrating social media and reaching customers on Twitter, LinkedIn, Google+ and alike. Just as important is the fact that you can hold on to your current consumer base as well by building up a loyal relationship.
SMS campaigns
– A surprising number of customers are overlooking the worth of SMS campaigns. However, this is a cheap and easy way to keep your target business audience up to date. You can provide product updates or invite customers to events. It is always recommended to incorporate this option into your campaign.
It is important to take note of these points if you really want your B2B digital marketing campaign to flourish. Merely one change can make a monumental difference. And remember; ever modification you make needs to be tested, tested and tested again! If you don’t do this then you are asking for errors to arise.
- This post has been written for Morning Business Chat by an outside source.
