Businesses are all about work. Therefore, many managers and executives believe they should assign their people every task the business needs to thrive.
It makes common sense, but it’s a bad strategy. It’s a bit like trying to be a jack of all trades. You wind up being a master of none.
Here are some of the things your business should never do in-house and why.
Marketing
Yes, many Fortune 500 companies have in-house marketing teams and they are effective. But, remember, they can afford them. They might spend tens of millions of dollars per year on their teams to get the results they want.
As a small or medium-sized business owner, you can’t afford that sort of thing. Sure, you’d love to have your own people working on your marketing strategy, but you’re much better off going to professionals instead. They can do more for less money than you could achieve in-house.
Accounting
You should also avoid the temptation to do your accounting in-house. Not only does it create a conflict of interest, but it’s also highly technical. You don’t always know if you’re getting the best deals on your tax.
The solution is to outsource to firms like Black and White Accounting. These give you peace of mind, help you comply with all relevant laws, and save you money at the same time. With the proper assistance, you can reduce your taxable income dramatically and save a small fortune over the years.
Cleaning
Office cleaning is another service you should always consider outsourcing. Commercial cleaners can do a significantly better job than your own workers.
What’s more, workers can actually feel quite a lot of resentment towards firms that get them to clean in the evenings after work. It just doesn’t feel right. You’re employing them for other reasons, not to tidy up the mess.
Commercial cleaners can also do a better job than in-house teams. They are more thorough, and they have better equipment, too. Once they finish working, the place looks spotless.
Driving
Buying your own fleet of vehicles, insuring and employing someone to drive them is expensive. What’s more, fleets might be idle for large stretches of time, depending on your business model.
Therefore, it’s a good idea to work with professionals. They can provide vehicles on an as-needed basis, preventing you from overspending. It also shifts risk from you onto them. It’s their fault if there’s an accident, not yours.
Reputation Management
Trying to control reputation management directly is challenging. Most brands don’t have the faintest idea where to start.
Reputation management firms, though, are different. They understand the industry intimately and know how to better control public opinion, particularly on sites like social media.
Reputation management requires having the right tools and skills to respond to issues immediately, as they occur. Firms need to push back against negative comments and accusations of wrongdoing as early as they can. Waiting could damage their brand and lead to a loss of revenue. It’s hard for regular employees to stay on top of this sort of thing, but easy for third-party agencies.
