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Are you checking your social media stats on a regular basis?
Here’s why I think you need to be.
Check your social media stats to see what’s working and what’s not.
I feel it’s really important to check your social media stats on a regular basis, weekly or monthly, so that you have a clear idea of what’s working and what’s not.
Let’s say that you spend an hour a day on Facebook.
If your goal for using Facebook is to drive traffic to your blog and when you check your stats you see that the traffic from Facebook is very low, but your traffic from a different social media site is performing better for you, it’s worth looking at shifting where you spend your social media time.
Check your social media growth.
To a certain degree social media is a numbers game. Oh, I know there will be people screaming at me for saying this but it’s true as it’s true in business in general.
Let’s say you put 100 people in a room. I would never expect all of those people to even be interested in what I had to say, let alone want to work with me. Some might be interested enough to check me out on social media and some might go as far as to read my blog, even fewer would sign up for my free success workbook and even fewer would go on to buy a course, book some coaching with me…
That’s just how it works.
So whilst your social media numbers are important I do want to say this, it’s better to have 100 genuine followers who interact with you rather than 5000 followers who you never interact with.
That said, based on the numbers game, it’s a good idea to be organically growing your social media following.
As your social media following grows you should see an increase in the traffic to your blog, increase in sign ups, increase in sales.
If that’s not happening, it’s time to ask why.
Perhaps the social media site you’re using isn’t right for your business.
Perhaps your not using the site effectively. Try making small changes and seeing if it makes a difference.
Benjamin Franklin said “Time is Money.”
Now, I know money isn’t everything, but the bottom line for most of us, is that time is money and if you’re spending an hour on social media and you can’t see how that time is being converted into income for your business in some way, then it’s wasted time.
I’m not suggesting you start making every post a sales post. In fact I strongly advise against this.
A good question to ask is “How did this social media site benefit my business this month?”
If you don’t have a positive answer then it’s time to make some changes.
Social media is awesome but it’s also one of the biggest time wasters in business.
I spend a lot of time on social media, there’s no hiding that fact. However, I’m constantly monitoring how much time I spend on each channel and how that time is helping me to achieve my own business goals.
- Know what your social media goals are.
- Track your social media stats regularly. Weekly or monthly and be consistent.
Also note that social media is changing constantly. A couple of months ago, Pinterest was driving 3 times more traffic to my site compared to any of the other sites. Today it’s StumbleUpon.
That doesn’t mean I’ve given up on Pinterest though. I know that new algorithms have kicked in and that happens all the time, although we’ve tended to notice it the most on Facebook.
Now I’m not a social media expert by any stretch of the imagination. If you want help with social media, find a specialist expert.
If you found this post helpful, I’d love you to share on StumbleUpon or your favourite social media site.
And as always, I really love to hear from you so go ahead and leave me a comment below.