If you run a business, especially if it’s an online one, getting more traffic to your website will only ever be a good thing for you and your company. Of course, boosting traffic to your online addresses can be really quite challenging, especially when it’s your first time doing it. That’s why I’ve put together this list of traffic-boosting strategies, which if put into action could soon see your website getting more traffic that rush hour in the city…
Banner Ads
They might be a bit old school, and it’s fair to say that they aren’t always as effective as they were in the early days of internet business due to the increased in the number of people using ad-blockers, but banner ads can and do still work for many. So, if you’re looking for new ways to boost traffic and you’re not currently using banner ads, it might be worth looking into the ad services available at http://www.outbrain.com/us. It has to be, at the very least, worth a try.
Pay Per Click Ads
If you don’t have any luck with banner ads, it might be worth checking out pay per click ads from the likes of Google AdWords. You’ll have to pay a small amount for every click your adverts attract, but the results of pay per click ads, which are based on keyword searches, can be surprisingly good in a lot of niches.
Advertise on Social Media
If you aren’t already advertising on social media, then you are for sure missing out on a great opportunity to drive traffic to your website. Social media advertising is very similar to pay per click ads, but it is even better at targeting very specific target audiences, which means you are more likely to increase your traffic and see greater numbers of conversions.
Create High-Quality Content
Creating high-quality content is essential if you want your business to succeed online. People are always on the lookout for interesting and informative articles, and if you have a website that is filled with them, and they have been effectively search engine optimized, they will bring in the traffic.
Once you’ve created high-quality content, you should set about sharing it on your social media sites and anywhere else on the web that may be relevant and which will increase your website’s visibility.
Build Links
Having lots of links to your website from other websites is a great way to boost traffic, and with the help of the Digitalico link building services here: https://digitalico.com/link-building, it is a very simple strategy. Basically, links to your website and your content will be placed on other websites within your niche, directing more traffic your way and helping you climb your way up Google and other search engines’ ranks. Obviously, you need to persuade other websites to host your links, and targeting high authority websites will get you better results but any progress you make in link building should improve your results in the future.
Run Contests
Everyone likes getting something for free, so running a contest on your website and posting information about it on contest websites like Contestbee.com is sure to see an increase in the numbers of people who visit your website, especially if you make the prize a particularly impressive one.
Post in Facebook Groups
Posting in niche relevant Facebook groups and groups on other social media sites too, for that matter will again help to increase your company’s visibility and set you up as a knowledgeable person in your niche. This could be enough to get more people interested in visiting your website to see what your company is all about.
Work with Influential People
Working with influential people within your niche, whether online or offline, will help to enhance your reputation by mere association, and this could again be enough to compel large numbers of people to check out your site and perhaps even make a purchase or two.
Work on Your Headlines
Statistics show that almost 60 percent of all of the links shared on social media are not even clicked on. What this clearly shows is that the headline of an article or blog post can actually matter a lot more than the content of the piece, So, if you want to get more of your links shared, and thus boost traffic to your website, you really do need to work hard at crafting great headlines. If you suck at that, it might even be worth hiring a professional writer or creative to do it for you – it could pay off big time.
Implement SEO Strategies
Using effective SEO strategies will have an almost immediate impact on the amount of traffic that finds its way to your website. So, if you have no idea what metadata is and you don’t really know much about coding, it might be time to call in the SEO experts and let them work their magic on your website. You will see an improvement.
Research More Effective keywords
You might think the keywords your targeting right now are optimum, and they may well have been when you started out, but is that really the case? Things change quickly, and keywords that were once low competition and highly specific are no longer so. By reviewing and refining your target keywords, you could then see more traffic come rolling in.
Set Up a Forum
Setting up a forum won’t work for everyone in every niche, but if you’re operating in a field that has a lot of passionate fans and supporters, setting up your own professional forum, where they can come to chat to each other and form a tight-knit community really could improve your website’s fortunes and give you levels of traffic you would never have thought possible.
Join Other Forums
If you don’t have the time of the budget to create your own forum, then participating in other forums in your niche could be almost as effective. Just make sure that you include a link toy our website in your profile, and really make an effort to become part of the community and new traffic will start coming in.
Guest Post
Although your main focus should be on creating great content for your own website and social media profiles, it’s never a bad idea to write a handful of guest posts for industry blogs each year. This will build new links, spread the word about your business, and hopefully send a decent amount of industry traffic your way.
Create a Viral Video
This one is certainly tricky because it really isn’t easy to work out what will and will not become a successful viral video, but if you can think of something quirky, entertaining or shocking, then you could get millions of shares in a very short amount of time and some of those shares will turn into web traffic. If you aren’t particularly good at creating video content, hire a viral video specialist to help you out. It could make your business huge quite literally overnight.
Become a Youtube Vlogger
If you’d rather create lots of little interesting and informative videos over the course of the years, rather than trying to hit it big with one brilliant viral video, you could always try your hand at becoming a Vlogger. Create and post small videos relating to your niche (instructional videos are a good bet) regularly, and eventually, you should build up a following who you can then direct to your website.
Give Podcasting a Go
Don’t like the idea of being seen on screen? Why not try launching your own podcast instead? Podcasting is very popular right now, so much so that many people are actually making good full-time livings from the medium. You might not be able to do that, but if you create compelling content, you should at least be able to pick up a few thousand subscribers and direct more traffic to your company website.
Submit to StumbleUpon
StumbleUpon is a fantastic content discovery tool, which makes it easier for people to find your content. All you have to do is submit a link to every piece of content you submit and then it will be made available for ‘Stumblers’ interested in your niche to find. You can literally pick up thousands of extra hits by submitting to StumbleUpon and possibly even more if you make use of the paid option offered by the company.
Engage with Visitors
If you are able to engage with the people who visit your website, by replying to their comments and emails, for example, you will start to build a rapport with them and they are more likely to come back time and time again, and more importantly share your links or talk about your website with friends.
Capitalize on Trends
If you want to increase traffic at least temporarily, one of the best ways to do it is to look at trending topics on Twitter, Reddit or in the news and quickly create content relevant to that topic. Do it right, and you’ll see a spike in your traffic, which could lead to long-term gains if your website is suitably impressive.
You don’t have to put all of these ideas into practice, and not all will be appropriate, but if you try some of them out, you should see your traffic levels rise.
