Summer events can be a fun way to showcase your business. Various country shows, trade shows and other types of exhibition opportunities can be a great way to get out of the office and meet potential clients and customers.
While these events can present a fantastic business opportunity, you can also face a lot of competition due to every exhibitor competing for attendees’ attention. So when deciding to have a presence at these types of events, you’re going to need to stand out.
Make your business shine above the rest with these tips for standing out at summer events.
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Build a stand to impress
You shouldn’t settle for any old stand at your next event. Having a strong presence with a great building is important for attracting visitors and making a good impression. You should aim to have some bright and colourful branding, as well as consider carefully what you want your space to be used for. Think about your space and bring in elements such as audio/visual displays, exhibition truss and some seating areas to make your stand look professional and fit for purpose. It’s worth investing in a stand that can be dismantled and used again at other shows in the future.
Create some energy around your presence
When you have a presence at a summer show, you can find that your area is easily walked past by passersby. But if you create some energy around your presence, you can find that people take a much bigger interest. Play some music and get some signage outside the front of your stand that will help make you much more visible.
It also helps if you’ve got some energetic staff with you to help out. You need people who are happy and comfortable talking to members of the public, as well as those you can trust to deliver the right message for your business. Take a look at some essential skills for highly effective trade show events to help you pick the right team for the job.
Offer a great freebie
One thing that can set you apart from others at a trade show is having some good freebies. As well as enticing people to your stand, freebies can also be a good way to help people remember your brand or business in the future. You’ll find some great ideas for cool freebies that can help you make a fantastic impression and offer much more than a simple pen or tote bag.
A successful summer show is an effective way of promoting your business and connecting with some new clients. You can get more out of your summer events presence by documenting your efforts on social media and generating a buzz for those who can’t be there. Take a look at ways you can make the most of your social media presence to help you make a splash.
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