It’s no shock to discover that 1.2 million dollars of sales are now conducted online every 30 seconds! Everyone knows that for convenience and speed having a firm that works just as well online as it does in real life is vital. But, thought two worlds have the same goal, to sell more product, they behave in very different ways, and putting into practice what you have learnt from the latter will not necessarily translate into success in the former. That is why you need to know specifically about how to stay competitive in the digital world to succeed. Read on to find out more.
Is digital presence all about social media?
Obviously, the value of a great social media presence is something that can’t be underestimated in remaining competitive in the market. But what exactly does this consist of? Well, if you think it’s a sad, lonely Facebook page with the occasional post then you have got it all wrong. In fact, social media is such an opportunity to visually demonstrate your product that you’d be crazy not to take advantage of it.
Of course, this means straying head of the curve to remain competitive, by providing interesting and specific content across a variety of media, suitable for each platform. Think less boring posts and more links to useful info, picture posts that are engaging, and humorous videos that provide your potential customer with information or an experience that anchors a positive association with your company in their mind.
Although, it is worth noting that while social media is crucial to staying competitive in today’s digital world, it’s not the only avenue that you need to sink time and resources into.
Quality of digital presence
In fact, by using something like the digital readiness index from a digital transformation consulting firm, you can see that social media presence is less significant than some of the progressive, immersive, and transformational digital tools that you can apply to your businesses. Such as augmented and virtual reality and the Internet of things.
Augmented reality can be used for the customer to actually test out what your product would look like in their home, giving you the drop on your competition who are only relying on their customer’s imagination and the photos they see online.
Also by tapping into the Internet of things and providing mobile functionality, your company can crush the competition. This is because it’s possible to control devices remotely, as well as cut out small relative annoying tasks for your customer such as reordering certain supplies or booking maintenance appointments. In this way, you are using your digital presence to make life more convenient. Something that is a major factor in staying competitive in the current market.
Of course, none of these factors mean a thing if they are tough for your customers to access and use to their advantage. That is why being user-friendly should always be a critical part of any digital strategy you employ to remain competitive in the market.
Things can be as complicated as you like behind the scenes but if they are confusing and obscure to use, they won’t earn you kudos with customers or show your brand in a positive light. So keep it clear, simple, and practical to ensure you are relevant compared to your digital competition.