When you’re inviting potential clients to your office, it’s essential that you’re giving them a good impression. You might not think it makes too much difference but people will make a judgment about your company based on what the office space is like. It’s not the only thing that’s going to land their business but if they get a poor impression of you from the word go, it’s going to be very difficult to come back from that. That’s why it’s important that your office is sending the right message. These are the different things that you need to get right if you’re going to impress clients.
Accessibility
Accessibility is important for your staff because you’re limiting yourself if the office isn’t inclusive of everybody. What if you interview a brilliant candidate but they decide to turn you down because they’re a wheelchair user and the office isn’t accessible? It’s also important for your clients, and not just ones that might need extra consideration. Not being accessible is bad news for any clients that might use a wheelchair but even clients that don’t may notice if you don’t have ramps etc. installed. They’ll get the impression that you don’t really care that much about your clients or your staff and you’re not a very forward thinking company.
The Sign
Branding is an important part of your marketing effort and you’ve got a good chance to expose your potential clients to your brand when they’re visiting the office. Before they even get inside they’ll take notice of the sign out front. A lot of businesses don’t put much effort into it but if you’ve got an amateur looking sign, that potential client is going to think that you don’t know what you’re doing before they’ve even entered the building. Go to a site like designyoursign.co.uk and create a proper professional sign that will impress people as they enter the building. These small details make a lot more difference than you realize.
A Warm Welcome
If you aren’t there to greet them when they enter the building, it’s important that your guest gets a warm welcome. Make sure that the reception area is looking nice and presentable and the staff member on the front desk knows that you’ve got an important client coming. If they have to wait, always make sure that you’re offering them something to drink and a comfortable area to wait in.
Keep It Clean
This is important anyway because a dirty office space is terrible for your employees. It increases the chance of them getting ill and it’s not a nice work environment for them so it’ll have a big impact on productivity. It’s especially important if you’ve got clients coming to visit. A business that can’t handle the basic maintenance of their own office building and doesn’t take much pride in their company isn’t the kind of company that people want to deal with. They’ll automatically assume that you have the same lack of care in all other areas of the business and that’s a big red flag for them.
Get these elements right and you can make sure that your office space sends the right message and helps you land those new clients.
This post has been written by an outside source for Morning Business Chat – See Disclosure Policy
