Has your business outgrown its current premises? If so, you may be considering relocating to a larger commercial property. Operating from a workspace that you have outgrown can constrain the growth of your business, and restrict your operation. A larger business premise will enable you to carry more stock, and offers opportunities for you to scale your business.
Relocating your business is an exciting time, and shows that all the time and effort that you have put in are paying off. Moving your business can be a stressful time, so it is crucial to plan the relocation carefully so that you can maximize its chances of success.
Research, Research and Research
Choosing the right location is just as important as finding the right size space. Before signing a contract for a commercial property, you will need to research the following things:
- Is the property in an easy to reach location?
- Are there opportunities for passing trade?
- Is there likely to be a lot of footfall?
- Is there car parking available with the property or closeby?
- Is the property easily accessible for delivery drivers?
- Does it have a loading bay?
- Does the location attract customers from your product’s target market?
Renovation Time
Once you have found the perfect commercial property, it is time to start planning how you will renovate it to meet your requirements.
If you don’t have the funds for the renovation immediately available, you may want to look into loans such as short term property loans from Alternative Bridging Corporation to fund the refit.
The refit should be designed to showcase your products in a way that is consistent with your brand. This means considering elements such as the colours used, choices of display materials, along with fixtures and fittings.
Shout About It
It is crucial to inform your customers that you will be moving to new premises. Verbally telling customers is essential, as well as using signage within your current store. If you have a customer email list, it is useful to send out the communication this way too. Keeping everyone informed will help to minimize any confusion, and will prevent people from assuming that you are closing down.
Don’t forget to put a ‘coming soon’ sign on your new premises to build up the excitement, ahead of the move.
If there is going to be some downtime for your business between the existing premises closing and the new one opening you will need to make customers aware of this. Providing a method of contacting you during this transition period is a good idea.
Ready for Launch
Once your shiny new business premises is ready to be opened, you need to make sure that everyone knows about it! There are lots of exciting ways to promote your bigger and better business offering. Make sure you send local media outlets a press release, plan a launch party, offer discounts and special offers, and put up plenty of signage to let everyone know that you are open for business.
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