Online marketing seems to be the buzzword of the moment in Business right now. There are posts and videos all about offsite and onsite SEO, increasing traffic to your site, and using social media all over the internet. However, many businesses still have a real-world element, and that means they can benefit from non-digital marketing techniques too. A topic that I go into more detail on in the post below.
Signage
One of the best ways to use marketing in the offline world is with signage. In fact, signage has a long history in the business world, with hand-painted offerings even being popular until the early 20th century!
Of course, to get a bonafide signwriter to paint you a piece these days, you are looking at a lot of money, something that makes it economically unwise for most business that wants lots of smaller signs created quickly and cheaply to highlight a promotion or special offer they are running.
Happily, there are other options including using a firm like corflute signs to make them for you. Such signage can even be delivered in 24 hours too, making it a quick and convenient option when promoting your products in the real world.
Print advertising
Next, let’s take a look at print advertising, which covers thing like adverts published in newspapers and magazines, as well as flyers, and even sponsored articles in the printed press.
There are many types of print advertising you can use.
The benefit of this sort of marketing is that you can be pretty sure who the demographic is that you will be reaching, and that makes it very easy to know that it will be effective.
Sadly, many businesses don’t use print advertising because they believe the cost involved will be high. However, it is worth noting that as many advertisements can be designed quickly and easily on a computer now, the price may be a lot lower than you expect. Something that could mean an effective print advertising campaign is well within your business’s reach.
Business cards
Then we have business cards, which despite the digital age are still hugely popular. These are fantastic for marketing as you can quickly make a lasting positive, first impression with the card that you give out.
In particular, choose a card that not only holds your details but also says something about the nature of your business and your ethos in its design. For example, a photographer may choose a selection of cards with their best work printed on them, finished in matt with gloss accents to make them more eye-catching. However, a law firm may do best with a more traditional card in heavy stock, that oozes quality and reliability.
Trade shows
Lastly, a great place to show off all of you non-digital marketing strategies, and even combine them with digital ones as well if you want, is a trade show. After all, what other chance will you have to be in a room full of people that are intensely interested in your field? You can even read more here about why trade shows can be a valuable addition to real-world marketing strategy, combined with the other methods mentioned above, that is!
- This post has been written by an outside source for Morning Business Chat
Thanks for helpful article!