Print Marketing Options For Your Business

If you take a look on the Internet you will see that there are many different printers in the UK. These companies still have a pivotal role to play in today’s digital age. Despite the dominance of Internet marketing, commercial print will always have a significant role. This is because this type of advertising is tangible and it can be highly targeted.

Nonetheless, rather than assessing the benefits of using these companies, this post is going to explore what type of products a printing company could provide you with. By doing this you will be able to assess what you are actually going to get in return for your money and how these items can positively impact your company. So, keep on reading to discover more…

Let’s begin by taking a look at the printing products you can get at printers that are ideal for being posted through someone’s letterbox. This includes the likes of catalogues, magazines, newsletters, brochures, leaflets and flyers.

The latter two products contain a smaller amount of information and are usually short and snappy. However, the likes of catalogues and magazines are in-depth and offer a lot of value. These are great for targeted mail, for instance, you may send these to your current consumer base – those on your mailing list.

In fact, these printing products work similar to online marketing, as you will be empowering individuals with knowledge via content, in the hope that they use that information to then purchase products from you. On the other hand, a leaflet, for example, is usually used to entice new customers. These items are also great for advertising special offers and alike.  

Commercial print companies are also ideal when it comes to display materials. There are many options you can choose from, such as banners, flags and posters. These are ideal for generating attention. They will often be used in businesses’ shop windows or in the nearby areas to direct people straight to the store. For example, if you are running a 10 per cent discount in store, you could use a poster on your display window to illustrate this offer in order to tempt people to come into your store. Therefore, in direct contrast to the items mentioned in the previous paragraph, these promotional products are ideal for a mass audience rather than a targeted one. As a result of this, the ROI on these items are generally very high.

On a final note, you should also consider promotional items. This is something a lot of businesses tend to overlook. So, what are promotional products? These are items that are used to brand your company and are given as a gift to loyal consumers and alike. This includes everything from t-shirts and bags, to USBs and pens. This is a great advertising option because you are creating a loyal bond between yourself and the person who has received the gift, and therefore they will feel obliged to use your services.

• This post has been written for morning business cat by an outside source – See Disclosure policy