It’s now become imperative to have an excellent online presence in order to be successful as a business. Most people use their mobile phone for the internet on a daily basis and this has to lead to people feeling more comfortable to buy from a company that has a good online presence. They want to be able to see things such as information about the company, examples of products and services and want to have contact with them.
Creating an online presence that works, can seem like a bit of a minefield at times so, have a look below at some of the areas you should be focusing on:
Your Website
Every successful business has a successful website. Customers like to be able to view products, service, about information and contact information online before committing to a purchase. If you don’t have an excellent website design that is responsive and your competitor does, then you risk losing the customers. This makes it important to make an investment in website development. Using a service to help create your website will ensure that you’re providing the best possible experience for your customers. Not only does your website create extra customers it also has the potential help with sales, if you have an automated service where people can shop online you can gain sales at any time of the day.
Social Media
Social media is widespread across the population, with nearly every person who owns a smartphone, tablet or laptop using platforms like Facebook, Twitter and Instagram on a daily basis. This makes them perfect locations to create a well-known online presence. In fact, if you want to increase traffic to your website these using Facebook, Twitter and Instagram you can drive your customers that way. You should make sure you’re posting relevant content that is going to appeal to your customers and make sure it is consistent. You shouldn’t be posting something once a week and then suddenly go off track and not upload the next piece of content for a month. Many businesses choose to outsource this area to freelancers or social media management.
Create A Blog
Another great way to boost your online presence is to create a blog that can drive traffic to your website. You can post the blog on your social media platforms too. Within the blog, you can discuss and advise on topics that are relevant to your business and also get customers to comment on their thoughts on the posts. Each blog post gives you the opportunity to add in relevant links to products and services that you provide on your website. More and more businesses are using blogging as a solid and proven way of advertising and driving traffic. Again this is an area that is very commonly outsourced to freelancers. Creating content can take a lot of time and you want it to be regular. If you’re going to use a freelancing service make sure you communicate your business’s vision and aim clearly in order to get the right content for your site.
These three proven ways of creating an online presence should help you to drive more traffic to your website and in turn create more potential custom. Do you have any other methods that can be shared in the comments below?
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