Having a website is no longer a luxury, it is a necessity. If you are to be the best you can be in the modern day, you need to use the Internet to your advantage. By having a dominant online presence you can expect your brand recognition and product sales to soar. However, it’s not as simple as merely having any old website. The design needs to be considered extremely carefully and you need to market it well too. After all, a successful web design contains so much more than what you see on your computer screen. From navigation to marketing, there are many key ingredients.
RESPONSIVE WEB DESIGN
‘Responsive Web Design’ is an approach that is extremely popular at present. This type of web design is centered on providing the user with an optimal viewing experience. Irrespective of whether the user is viewing your website on a smart phone, PC, or tablet – easy navigation and enjoyable viewing are a must. Keeping that in mind, this article will reveal why this type of web design is so popular and you will discover some top tips for launching a responsively driven website as well. Read on to find out more…
What are the benefits of launching a responsively driven website?
- Increase your reach – One of the main benefits associated with this approach is that you will increase your reach to those who use the Internet on their mobile phones and tablets. This is particularly important when you consider the fact that the popularity of both devices is soaring at present.
- Improved SEO – SEO, otherwise known as Search Engine Optimization, will improve if you opt for this type of web design. Why? Well, because you only have to create one website, and thus this means you only need to optimize content or build links for one site. In addition to this, your URL structure will be consistent for all devices. This will increase your ranking and consequently improve your visibility on search engines.
- Cost efficiency – This point is pretty self-explanatory. It costs a lot less to build and maintain one website than it does to create multiple versions suited to each device – which is what you would be likely to do if you did not opt for a responsive web design.
- Increase sales – This is arguably the most important point of them all. Problems with viewing and navigation are one of the main reasons for a high bounce rate. If an individual encounters problems whilst they are shopping on your website they are likely to abandon the cart and look elsewhere. Responsive web design decreases the chances of this occurring dramatically.
What makes a successful responsive website design?
There are a lot of key components that go into creating a successful responsive website design. Optimizing your images is one of the most important things. Images are one of the biggest issues in related to slow page loading. You should also enable compression. This reduces the number of bytes a page is sending across the network by compressing all of your resources. Unnecessary page elements must be excluded and you have to pick your hosting solution with great care as well.
There is definitely a lot that needs to be taken into account, and this is why it is recommended that you seek the services of a web design and development company. Look for someone with evident expertise in responsive web design. They should have a diverse portfolio for you to look over so you can see their services in action. Read reviews that have been left by previous customers and be certain they have a good amount of experience as well.
MARKETING YOUR WEBSITE
Marketing your brand always begins with choosing the right brand name, otherwise, you could end up going through an extensive process, which Google only makes more difficult. Read this case study to see what we mean! You need to choose a domain name with care. Make sure it is catchy, contains your keywords, and is easy to remember. Don’t knock off another company either!
Did you know that having a blog on your website can increase traffic to your site by boosting search engine optimisation? Fresh content is how Google thrives, and the more new content you put on your website, the higher you’ll find yourself in the rankings. A blog is the easiest way to ensure that you have new daily, weekly, or monthly information on your site – and using outbound links (as well as backlinks to your own content) will boost you even more. But, it’s not just about the search engines.
As any web design company will tell you, having a blog is a great way to develop relationships between you and your potential and current customers. It offers them an insight into how you work, allows them to comment and get involved, and blog posts are ideal for sharing on social media, which gets your name out there and pushes it further than it might otherwise be able to go. If your blog is full of helpful, interesting information, then that’s where people will visit first, and each person who visits the blog is a potential customer.
To conclude, hopefully, you now have a better understanding of what is required to build a successful website in the mobile age and how you should market it effectively too.
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