Image is everything in business. It doesn’t matter what you do or what you sell, with so many other similar businesses out there, customers and clients have their pick of who they’d like to buy from or work with. This means that coming across as unprofessional or making silly, off putting mistakes will cause them to look for another company. You want to look professional, reliable and trustworthy, you want to give people confidence to shop with you and know they’ll get the end product or service that they want. Here are a few ways you can go about this.
Maintain a pleasant work premises
If you have an office premises, a shop or other type of workplace that customers or clients come to directly then here’s the first place you can make a good impression. It should be clean, tidy and in good order. Spend time figuring out the decor, the layout and aim to create an environment that looks both professional and welcoming. This will benefit your employees, as well as any customers or clients who are looking to buy from you.
Keep your company vehicles in good condition
Do you use company vehicles such as cars or delivery vans? If clients are seeing your salespeople turn up in grubby vehicles, or customers are seeing their products get delivered in dilapidated vans it can give a bad impression of your business. Invest in better vehicles, or fix up what you have. Old wheels can be given a new lease of life by being sandblasted in blast cabinets and repainted. Sometimes a good clean and tidy of the vehicle with some new signage can make all the difference.
Give great customer service
Customer service is what will keep customers coming back. Poor customer service can lose you customers forever, so this is crucial to get right. Employ the right people, some individuals naturally have a ‘nothing is too much trouble’ attitude and are well suited to this kind of role, interview carefully and choose the right people in the recruitment process. Dealing with difficult customers and clients can be challenging and isn’t for everyone so selecting carefully will save you hassle later down the line.
Keep an eye on your reviews
Before shopping with you for the first time, customers and clients will often check your reviews to see how you have performed in the past and how others have experienced your business. If your reviews are poor, take the criticism on board so you can improve and do better next time. Sometimes simple fixes like improving packaging or shipping can prevent bad reviews being written. Encourage good reviews too by asking satisfied customers to leave their feedback.
How does your company make a good impression on customers and clients?
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