If there is one thing that we all thought going into 2020, it’s that it would be the year our businesses thrived. Let’s be honest – for most people, that didn’t happen.
Businesses are still facing a very uncertain future as we move into 2021, but that doesn’t mean that you cannot make plans to ensure that it’s your best year yet.
Content is still king across many different businesses, and whether you are freelancing or are a huge organisation, you need to think about what you want your content to do for you next year.
Offering your existing products and services to people in new ways should be your goal, and the best way to do this is with content marketing.
Whether you are currently paying an SEO agency to work your website for you or not, they need to be in on your plan for your 2021 content.
You want your brand name on the lips of your customers as much as possible, but this is only going to happen if you can get ahead of the competition and get your content on point. So, with this in mind, here’s how you can make 2021 your year for content.
- Start Blogging. Everyone has experienced this pandemic, and while we all experienced it in different ways, your audience is going to be expecting you to mention it. Blog about your year, the good, the bad and the ugly. Talk the pandemic through your content, and relate it to how you’ve kept your business afloat. It’ll make your business more relatable and give your audience something to talk about on your social media, too. Keep that blog as real as possible and you’ll always have a following.
- Build Social Media Content. Part of your content strategy needs to be on social media. The channels you use allow you to connect with your people and it’ll be an amazing way to build those connections. Social media gives your business humanity, and if your audience gets to know your brand in the way that you engage on social media, you can use your social media to engage your followers in what you’re offering and ask them for their opinions about new products and services, too.
- Make It Stand Out. The way you write your content will change the way it’s viewed. You need to ensure that your keywords are on point, and that you write well – if it’s not catching the eye of your audience, it’s not right. Keep it short and simple, and make your content stand out with lists, infographics and more. If your content stands out, people will be more inclined to read it. You can make it more human when you pay attention to the writing you’re doing.
- Don’t Forget SEO. We mentioned using an SEO agency, and there’s a good reason for it. Don’t try to understand this one piece of the arts puzzle. When you hand it over to the experts, they can do it all for you and ensure that the start of your content creation process is a successful one.
- DISCLOSURE – This post has been written by an outside source
