Company image is more important than ever. Consumers no longer decide who to deal with based on the product alone. They’re increasingly concerned with the how the company conducts business, how they manufacture their products and whether they’re a responsible member of the community or not. Even if your product is amazing, you might not make any money if your company image is all wrong. If you think that your image is a little out of date and it’s time for an update, here are some simple ways that you can do it without spending too much money.
Environmental Responsibility
Looking after the environment is a big concern for most consumers these days. The latest thing to come under fire is plastic usage and so many companies are listening to their customers and taking steps to make their packaging recyclable more sustainable. That’s just one example of how you can improve your image because customers are often willing to pay more money for a product if it uses sustainable packaging. They also like to deal with companies that manufacture their products using environmentally responsible methods, even if it means paying a little more. You can also take steps to cut down on your energy usage around the office and make your company greener. All of these things will improve your company image and the good news is, they’ll save you money as well. Even though things like recyclable packaging will cost you a bit more money to produce, the extra sales that you generate will more than make up for it. Cutting down your energy bills around the office will also massively reduce your overheads as well as making you look good.
Work Uniforms
People often underestimate the power of a good work uniform but it tells people a lot about your company. It’s an easy way to increase brand awareness but it also creates an impression of professionalism. It doesn’t have to be anything too over the top, just go to a t shirt printing company and get some shirts with your company logo on it. It immediately lets the customer know that your staff are a well oiled team which plays well with a lot of people. When you’re designing a uniform, you need to think about your target demographic and what appeals to them. If you’re dealing with an older demographic, something more formal will work but that won’t play well with a younger audience so you should go for something more casual.
Create A Social Media Personality
Another thing that consumers are increasingly concerned about is dealing with companies that have a personal feel. They’re no longer happy with dealing with a faceless company and the easiest way to avoid that is by creating a social media personality. If you’re just constantly posting marketing materials, people aren’t going to engage with any of your posts. Try to add a bit of personality to it, just remember that you shouldn’t try to force it, otherwise, people will see right through it and that’s worse than being a boring corporate entity.
When things aren’t going too well, you’d be surprised just how much difference an image overhaul can make.
