Marketing is a requirement every entrepreneur wants their business to succeed. It is a complex pot of ideas thoughtfully put together to appeal to a variety of customers. The tricky part is that sometimes, not every business gets this right. However, advertising is essential because it is key to capturing the customer’s attention. It is probably why 60% of small businesses in the UK are heavily relying on paid digital advertising. Here are some creative ideas to get this right and increase sales.
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Join hashtag themes
Thanks to a product consultant, Chris Messiner, hashtags have become a staple in the digital space, especially on the social media platform Twitter. After he suggested in 2007 that the pound sign be used to create ‘digital movements,’ his idea picked up worldwide. In the business world, the hashtag has become, more or less, a digital directional tool. In other words, it helps the social media community to identify a brand. By following these brands, followers build a rapport with the company.
More importantly, hashtags help your business join trendy conversations in the digital space. Therefore, many more people will notice your interest in topical issues by getting involved. So, if your advertising content is ready, consider searching for trendy hashtags and join the conversation. It may seem like a covert way to get seen, but it has always generated positive results for many small businesses. You can look at your competitor’s hashtag strategy to pick a few pointers on how to use this method more effectively.
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Run jingles on digital platforms
With the introduction of social media platforms, it is safe to say that traditional media channels have been significantly impacted. It is not surprising as social media is a cheaper way to increase your brand’s reach, and you can use it to your business’s advantage. Before social media, businesses had to pay huge sums to traditional radio and TV platforms for live presenter mentions (LPMs). Today, you can add creative radio jingles to your video content for distribution on different digital channels. You also get to control the number of times they play without anybody putting a cap on the daily limit.
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Personalize your email marketing content
Does email marketing sound boring and too routine for you? If yes, there is still hope. You can personalize your emails and make them distinctive, catchy and worth spending a few more minutes to look at. It is worth noting that your customers may receive other email marketing notifications from other brands. And too many emails can be a major put-off for most customers. However, by adding a creatively personalized touch to yours, there is a 35% chance that a client or customer will spend extra minutes viewing your content.
A survey on customer behavior reported that many consumers spend less than sixty seconds skimming through traditional email marketing content. However, when it includes videos, engaging photos and GIFS, a consumer will spend three more minutes reading the entire message or advertising content. Remember to stick to concise advertising content in your email marketing.
