There are plenty of things that can be troublesome when starting a business. However, none of these things are as troublesome or hard as what we’re about to discuss today.
Throughout this article, we will be talking about the hardest thing about starting a business.
What is this thing? Find out by reading on:
That’s right, getting noticed is the hardest thing about starting a business. Especially if you’re a new entrepreneur and you’re starting your first ever business. Then, things are even harder for you than anyone else.
There are three key things we’re going to discuss in this piece. Why is it so hard to get noticed? Why is it important that your business gets noticed? And, how can you improve your chances of getting noticed?
We’ll start with the first question:
Why Is It Hard To Get Noticed?
Getting noticed is hard for most small businesses throughout their life. But, it’s particularly hard for small businesses that are just getting started. Why? Because there is simply so much competition out there. Not only that, there’s so much established competition out there.
You’re competing with companies that have been around for years and area already noticeable in the market. Consumers know about them, they have big brand power, they easily get noticed, and you’re supposed to try and compete with them!
It’s hard for a new business to come out of nowhere and muscle its way into the limelight. It’s likely you don’t have the same resources these other companies have, it’s also likely you won’t be making as much money as them, which means your margin for error is much smaller. You have to be very selective with how you promote your business to get it seen by consumers, while the competition has a bit more freedom thanks to their resources and established presence.
Why Is It Important To Get Noticed?
You may be wondering why getting noticed matters at all. It’s simple, if you get noticed, you will find more customers. More customers mean more earnings, which mean more profits. All of your success stems from getting noticed and ensuring your business is seen and found by as many people as possible.
If you’re constantly overshadowed by everyone else, and no one thinks about your company, then you will find it hard to stay afloat. If you’re not getting noticed, then you’ll soon face the grim reality of a business closure, it’s as simple as that.
How Can You Get Your Business Noticed?
You can see why it’s hard to get noticed and why getting noticed is important. Now, how do you get your business out there into the public eye? How can you make people stand up and take notice of your company?
In this section, we’ll reveal a few simple things you can do to achieve more visibility:
Create Business Cards
Business cards are a very traditional and effective way of getting your business seen by others. With a business card, you give people something to remember you by. You provide them with information on your business and ensure you’re seen. You can hand these out at events, on the street, or get them places by points of sale in shops and cafes.
All of this will increase the chances that someone sees your business via your cards. There are loads of places like myprint247 where you can get business cards printed out by the thousands. This means you can have so many cards at your disposal to place wherever you want and hand out wherever you please.
Create A Website
To put it simply, your business will never get seen if you don’t have a website. A website is where people can find your company online. People can search for things and end up on your website seeing your business. What you need to do is create a professional site and then focus on driving traffic to that site.
Improve your search engine optimisation and be active on social media (we’ll talk more about this in the next point) to make sure more and more people visit your site every day. This increases your exposure, builds an online presence, and helps establish your new business.
Use Social Media
Social media is arguably the world’s most powerful promotional tool. Millions of people are active on social media every single day. This makes it the ideal place to try and get your business noticed. Set up social media accounts across the major platforms to increase exposure.
Try and gain a following by producing great content that your target audience can relate to. The great thing about social media is that you can gain visibility on this platform, but you can also use it to direct people to your website. You get multiple benefits, which makes it well worth your time.
Invest In Clever Advertising
Adverts are always a fantastic way of getting your business seen by consumers. They’ve been around for years, and there are so many ways to utilise them.
First, start by only investing in adverts that benefit your business. Don’t take out ads in every single newspaper or magazine as they won’t all benefit you. If you’re going to use print ads, use them in places that are relevant to your company.
For example, an accounting business should advertise in a financial newspaper/magazine. Look for outdoor ad opportunities in places with high foot traffic such as transport stations or shopping centres. This will mean more people have a chance of seeing your ads, which improves your visibility. Also, you’d be a fool to discount online ads as they can get your business seen by your target audience.
It’s incredibly hard for all new business owners to get seen when they start things up. But, there are ways you can try and inch yourself into the spotlight and slowly get seen by more and more people. You have to accept it will be a bit of a grind, but the more visible your business is, the easier it becomes!