Visibility is a huge concern for businesses since moving into the digital age. We’ve gone from advertising what we do on billboards and in newspapers to finding social media marketing niches and sending emails to show ourselves off. A big part of bringing people to your business is going to be the traffic that drives them to your website. A business website is an important part of staying visible these days, especially as almost everyone goes online, whether that’s via smartphone, laptop or iPad. You need to be optimised for different platforms and you need to be sure on the ways you can reach people.
On your website, you should have a section that you keep your business blog saved under. You want to push as much traffic toward your blog as possible – just like every blogger out there! You want your blog to gain some real traction online and as many followers as possible so that people can learn about your business in a more informal way. The web is a soapbox for many people, and for your company it can be the reason people float your way. You can manage it yourself, or bring in a specialist SEO agency to work on your blog traffic for you. Either way, you need to do what you can to increase traffic and get your blog noticed, and we’ve a few ways you can do it:
- Find your niche and stick with it. Your blog is going to be about you and your business, sure, but are you adding in posts about the industry? Are you going for a casual tone or a formal one? Whatever it is you want to write about, you need to stick with it once you get started.
- Make your content worthwhile. Some companies have an in-house team dedicated to their blog and the posts that go onto it. Content is very important, and it can make or break how many followers you end up with. If the content you have in front of you isn’t mind-blowingly good, then don’t publish it.
- Add widgets for social media to your blog. You want to be noticed, right? Well, almost everyone who is online is on social media and there’s nothing better than free marketing. Social media is just that. You can get yourself onto various social media sites and share your blog posts across every platform that you can. Your visibility will soar doing this, so make it happen!
- Be conversational with your posts. You’re a business, we get that, but other people want to read plain English and not ‘business speak’. There’s no need to complicate what you are trying to say to people, so make your blog posts simple and easy to digest. Boredom sets in when it gets too business-like.
People will be talking about you and your products and a lot of that chat will be based off of your blog and the way you present yourself online. Get yourself noticed and make it positive!