Writing and maintaining a blog is a wonderful way of helping people out with your knowledge, as well as being in touch with likeminded people. A little known fact of blogging is that you make some wonderful friends along the way and more often than not, those friends are people with similar blogs. Rather than going against your competitors, bloggers tend to help each other out. However, it’s still important to ensure that your blog is being noticed by your target audience and today, we’re going to give you some tips on how to get your blog noticed!
Utilise your social media accounts
As you may already be aware, social media is possibly the best way of getting your content noticed on your blog. Once you’ve published some content, it’s likely that you’re sharing the link across social media in hopes to drive traffic back to your blog. But are you using social media effectively enough to bring in the traffic that you’re dreaming of? Take a look at these tips on how to utilise your social media accounts:
- Use scheduling apps or software to help make sure that you’re posting regularly. Posting on social media can take up a lot of time, so it’s definitely worth looking into schedulers like Crowdfire so that you can create posts tailored to each platform.
- Remember that each platform works differently, even if they seem similar. Whether that be the best time of day to post, how your content will be found, or even how your followers see your content, it’s important to make sure that you understand how each one works. Once you’ve got yourself familiar with the algorithms of each platform, you’ll be able to schedule the perfect posts.
- Run competitions and giveaways on your social media accounts (make sure that you read terms and conditions of each platform beforehand) to encourage your fans to share, like, and visit your blog. Giveaways usually last around a month, but it’s totally up to you.
SEO, SEO, SEO
As a blogger, it’s likely that you hear the term SEO more times than you care to remember. However, it is a super important factor in getting your blog noticed. If you’re using a platform such as WordPress for your blogging, you can install a plugin called Yoast which can greatly help your SEO skills. You can also use these handy tips to improve the SEO on your website:
- Think of what you would search into Google if you wanted to land on your blog and use keywords that match that criteria within your content. Remember that using tags, image alts, and even ensuring that your titles are SEO friendly will also help.
- Consider using a marketing agency such as Searchable to help build a blog that not only looks beautiful, but is SEO friendly too
- Browse through social media sites for ideas on keywords for your pieces. Using popular keywords will get your blog noticed. Pinterest is a great way of finding the perfect keywords.
- Try not to pack your content with too many keywords. Pick a few and focus on them without them being repeated too many times.
Approach companies yourself
Finally, as a blogger it’s likely that you’re looking for work with companies. Whether it be writing work, reviews, photography, or even cooking, there are always companies and brands looking for bloggers such as yourself to help them out. Approaching them yourself will increase your chances of work, and also increase the chances of them passing on your name to fellow businesses, or even giving you a friendly mention on social media! Here are some tips about working with brands that will help you land the deal:
- Know your price. Brands like to know what they are in for from the start, and if you state your price, they can then decide whether to accept or negotiate your price a little.
- Keep your emails formal but friendly. They need to see that you’re going to be able to reach out to their target audience.
- Don’t leave them waiting for a reply from you. The longer they wait, the more chance you have of losing them as a client.
As you can see, with a bit of common sense, knowledge, and these useful tips, you’ll be able to have your blog noticed even more than it is now! Try these tips out today!
This post has been written for Morning Business Chat by an outside source.
