Finding fun ways to brand your business is the most effective kind of advertising possible. And why? When a customer enjoys themself, they’re much more likely to get a positive impression of your business. And there’s a lot you can do with that!
Above all it helps you to establish yourself as legitimate and trustworthy, with a solution people will truly love. So it’s key to find these more enjoyable ways to brand yourself, to ensure you stick in someone’s mind after advertising in the right places. Here are a few ideas to consider.
Redefine Your Logo
A logo is the mainstay of a business. It’s the first thing people will see when they click through to your website, alongside the name of your company. Because of this, a lot of your marketing power needs to go into creating the best logo possible. Something that invokes a clear image of who you are and what you do. And the more creative a logo is, the more it’s going to be remembered!
Create Video Content
Video content attracts attention like no other. You can write blog posts and post images on social media, and they can do a lot of heavy lifting for your online strategy, but a video is what sticks out. It’s an easy way to consume content, after all.
So, when you want a customer to have a good time with your online presence, making some fun, fresh, and original video content will work best. Just look at what companies like Footasylum are doing!
Customize Your Vehicles
If you want to have fun with your brand, thinking about the plain, more negative elements is key. That’s where customizing your vehicles comes in. Fleet Graphics and the like are great ways to brighten up silver, grey, black, and white cars, vans, or trucks.
This makes your business presence a lot more eye-catching, fun, and easy to spot. So come up with an appropriate concept for your brand tone, add your logo, a bit of colour, and make sure your phone number is displayed too. This’ll ensure your contact details are everywhere.
Put Up an Interesting Billboard
Billboards might seem like an advertising material of the past, but it’s still got a lot of relevance on our modern roads. And billboards can get pretty creative when you think about the combination of print and image in a physical space.
They can draw attention due to the use of space, the awareness of where the billboard is placed, and the creative placement of your branded elements. All you need to do is find the perfect billboard placement and then plan from there.
If you want to brand your business in a fun way, but you want to maintain that sense of effectiveness that’ll make your investment worth it, these methods are the ones for you. The more fun a customer has, depending on your brand tone and style, the more they’re going to celebrate shopping with you.
