If you’re a business owner then you’ve probably got some kind of website. Building a digital presence usually starts with a web page that you gradually expand into social media pages and other advertising avenues. However, the core of your digital presence is most likely your website. It’s where you link to on social media, it’s where you tell people to go, and it’s also the link that you put at the end of each email.
But websites can be complicated to make. They involve a lot of different functions and processes, and business owners aren’t exactly experts in web design. As a result, they might end up with a website that looks a bit strange or doesn’t have the information that their audience is looking for. So to help you out, here are a couple of the most common mistakes that businesses make with their website.
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Focusing too much on fancy graphics and transitions
Many businesses try to make their website as fancy as possible with clean graphics and interesting transitions. However, simply looking good isn’t enough to make your website usable. In fact, many of these transition graphics and animations can actually make things more annoying for your users. Instead, focus on content, functionality, and having your website actually work. The more complex the design is, the more likely something is going to break.
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Trying to do everything alone with web building tools
While it’s certainly possible to build a website on your own with the right tools, it’s important to consider hiring a web design agency to help you do it instead. If you’re running a company then you need to start delegating tasks in order to save time. Make sure you give the task of making a website to someone that#s more skilled at it and don’t complicate things for yourself.
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Forgetting to link to their website on social media
It’s also a good idea to add links to your website on social media and other places on the internet. It could be your Facebook page, your LinkedIn profile, or even your listing on Google Businesses. If you don’t have links to your website then it’s going to be hard for people to find your company.
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Not updating it regularly with new content
You should also be updating your website content on a regular basis. Don’t forget that you have to add new blog posts, update the news section, and also add unique descriptions to each product. This makes it a lot easier for people to find the things that they’re looking for and it also improves your search engine optimization.
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Leaving lots of random dead links on the website
Lastly, make sure that you’re removing any kind of dead links from your website. Ensure that your navigation works properly and remove dead links so that they’re not pointing to websites that no longer exist. This will help with the overall quality of your website and ensure it looks up-to-date.
