Before you got into the world of business, think back to what your perceptions were. Maybe you thought those that run businesses had some kind of magic finger on the scale in global economies. Maybe you thought that business was boring or that egos and pride were the main weapons of choice among CEOs. well, now that you run your own business, run the risk of bankruptcy and put your own reputation on the line, you have a truthful experience of what business actually is. Well for customers, they’re constantly on the outside and always trying to peek behind the curtain to see what’s going on. Part of it is because they want some juicy gossip about internal rivalries in large corporations and part of it is because they want to actually understand what part they play in the world of business. So to increase trust and the following of your business, it’s simple what you have to do; just explain things more.
Brilliant video guides
The simple task of answering any question that begins with ‘why?’ can be done through some brilliant video explanations. Say, for example, you have a product that is entirely new but is the successor of a previous product that performed or was designed to perform a similar function. When this product is introduced to your line up, a short video explaining the journey you went on to create this new product would give customers your viewpoint. An animation or documentary-style short video talking about the pros and cons of the previous generation and the feedback you go from consumers, which then ultimately gave you a direction to follow for your new product, could be the main narrative of the video. Reading out questions from your consumers after release as to how to use a feature, what materials is it made out of, what other possibilities does it have etc, are all things you can address on video.
Going down the tunnel
You can bet money on 99.9% of customers not knowing what happens when they click ‘buy’ on the backend. But don’t worry their little curious heads, you can always explain to them what does actually happen. Since you’re an online business, you have been using one of a plethora of merchant card services. If you employ of the best services you have the ability to track the process yourself. Usually, a payment gateway is erected onto your website. The payment service provider will then link your merchant bank account i.e. the acquiring bank, to your website. Every time a purchase is made, the card details are verified with the issuing bank and then confirmed back onto your website. Explaining what happens to a customer’s information and the security steps your PSP provides will no doubt, gain the trust of all those that wish to buy something from your business.
Breaking down the fourth wall with customers so they can peer inside the inner workings of your business without breaching too far, will definitely tear you away from the herd. Sticking out as a place of honesty and where every question you are asked you respond with an endeavor to realize and explain may just be your best marketing strategy.
