If you have recently moved from being an online store to one which sells in your local area,then it will be a huge change of culture and it might just feel a little bit odd at first. Having your own shop is a great way to bring in more customers and you can really create a positive reputation for yourself in the community with the way you carry yourself. If you want to make an impression this year with a window display, here is how you can make one.
Use professionals
When you start looking into making a display for your shop, make sure that you use professional shopfitters to do the job for you. A lot of the time it can be difficult to know where to start with a window display and if you try to make it by yourself entirely it can look a little haphazard. Choose the right people to help you with the project and this will make a big difference to your success.
Choose a colour scheme
It can be incredibly tempting when creating a window display for your store to throw in as many different colours as you possibly can, however this can end up looking out of place and simply too busy for your store. Check the current trends,think about the time of year and choose a colour scheme which includes 3-4 colours maximum which can complement each other and make your display look great. You can take a look at colour wheels online to find a balance of colours which suits you.
Add texture and depth
When you set up a window display the purpose is usually to show off your most popular items and any new ranges you have in store. However, simply placing them on display in the window can be boring and it can look a little empty. Make sure you add in some texture by means of props such as festive items, soft furnishings or things such as plants and leaves. These will add more to the display and it will be more likely to catch the eye of people across the street.
Bring in the light
Lighting is crucial to a successful shop display because if your display is dark and dingy no one will want to come and see it. Make sure you use cool white lighting in the space for a bright and natural light which reflects the absolute best qualities of your items. You can also think about bringing in things such as lamps and fairy lights at different times of the year to add extra light and atmosphere to the area.
Make it seasonal
Summer? Bring in some beach chairs. Autumn? Create a fall forest. Christmas? Make a winter wonderland! Make sure that when you are making your window displays that you pay attention to the different seasons because this can highly be influence whether or not people come into your store to see what you have on offer.
