How effective is content marketing for business? This post explains why content marketing for business is so powerful
Around 90 per cent of businesses utilize content as part of their marketing strategies. It is an excellent way to generate inbound traffic when it is done right, so that is hardly surprising, but even so, there are many people wondering whether content is still a relevant way of generating leads right now.
The short answer is yes. The statistics clearly show that using content marketing is still very successful when done right. Even though new ways of marketing from podcasts to Snapchat, are being used all of the time very successfully, relevant content published regularly can still bring the traffic and make the sales.
If you still aren’t convinced that you should be spending your company’s money on content marketing right now, here are some things that might sway you:
Content is Cost-Effective
Even if you pay a top seo company to create your content for you, you should find that your content is very cost-effective, more so than other paid advertising campaigns such as Google ads; the stats say you could save as much as 41 percent on your budget if you hire a content team over using paid ads.
You see, everyone on the internet is so used to seeing ads – the average person sees as many as 5,000 per day- that they have gone blind to them to some extent, and many more people are using ad blockers than ever before and that means that banners and pop-ups just don’t do it anymore, Articles and blog posts, however, are eaten up, and if you create content that appeals to your audience, it will be to your advantage.
Content Increases Traffic
The more content that you post to your business website, the more traffic you will have. Hubspot say that businesses who blog have more than 400 percent extra indexed pages than those who do not, and this helps to increase their rankings on Google significantly. Think about all the extra leads you could generate simply by adding a few blog articles to your website every week!
Content Leads to Sales
The stats show that 47 percent of customers will read between 3 and 5 pieces of content before they get in touch with a sales rep, and a staggering 96 percent of all B2B customers will seek out additional information from industry leaders before they make a purchase. So, if you provide lots of information in the form of solid content, you will surely convince more people to buy from you.
Content Increases Customer Satisfaction
82 percent of buyers look more positively at companies after they have read their unique content and most of them (70%) feel warmer towards companies after they have spent time viewing their content. So., if you’re looking to build brand loyalty, it is pretty clear that content is the place to start.
The Bottom Line
It’s pretty clear that content marketing is something all businesses need to be doing, not only because it makes more sales, but also because it increases awareness, builds relationships and ultimately puts your business on the map.
- This post has been written for Morning Business Chat by an outside source.
