In order to make that connection between yourself and the customer, you’ve got to focus on the brand. But the brand is all about that all-important component: personality. But in order to make sure that you put across your business personality what do you all need to consider?
The Right Format For Your Message
In order to understand who you are, you’ve got to look at the product you are offering in conjunction with the audience you are selling it to. This means that there can be a little bit of alteration needed in order to make it a more palatable message. But you still have to figure out the right format in which to put your message across. Your personality could be young and vibrant with a dash of quirk, in which case you may want to consult an animated explainer video production company to put this quirkiness across. When it comes to something like explainer videos they can be somewhat formal and stuffy. So if you are a business that is trying to break the mold it can certainly bridge the gap. But if you are solemn and serious you’ve got to be very careful with your wording but also think that a video may not be the most ideal format to put your product across.
The Importance Of Authenticity
You are trying to elicit trust from a customer and this means that you’ve got to be authentic in what you are telling them. When we are trying to be authentic this can be to the detriment of professionalism, but it’s still possible to add touches of professionalism while being authentic. It is that fine balance. This goes back to thinking about your audience. But you also need to remember that when you are putting your message across that it is true and that it’s delivering what it promises. When it comes to putting across your personality you don’t need to swing towards hyperbole. In fact this can be anathema to a very good piece of marketing.
The Vitality Of Iconography
Imagery across every part of your brand needs to fit in with your tone of voice. And whether you are looking to make videos or have pictures across your website they need to link in with the content you are creating. Words and imagery go together in order to send a message to a potential customer. When it comes to your imagery you cannot skimp on this. But you can go one step further from your social media imagery to create in a very unified style for your brand. It’s something that we see with numerous fashion outlets. And when you are trying to communicate a personality you’ve got to think about every aspect. And your imagery is one of the first things that will leap out at a customer, especially through your website. Never underestimate iconography.
To put across our business personality we’ve got to go back to the drawing board to an extent. As our business has a certain tone that stems from our brand this should inform how we promote ourselves. Many businesses try to go all guns blazing as far as the promotional materials are concerned but miss the mark entirely because the materials aren’t on brand.
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