Why Everyone Loves A Freebie & What Giving Can Do For You – has been supplied by an outside source and has paid to be published here on Morning Business Chat. As always, I hope you find this post helpful.
Why Everyone Loves A Freebie & What Giving Can Do For You
It’s a bit of a daft question I freely admit, why does everyone love a freebie? Because you don’t pay for it is the obvious answer. But what is in it in for the giver as well as those receiving? Well there is always a reason and for a business it’s usually to get more sales, customers and exposure. So let’s look at how this can be achieved.
How Much Does The Public Really Love A Freebie?
Lots, well that’s what we’re told anyway. It’s been written about a fair bit as being a good marketing strategy giving things away. There are two main ways to do this to create a positive reaction for your business. Firstly give away branded items such as pens, stickers, key-rings etc. this will get your logo out there and taken back into potential customers homes and offices and is effectively free marketing. Secondly give away bigger more valuable items, you see banks giving money away to start a new account, or phone companies giving a free gift such as a TV or games console if you take out a contract with them, these are all factored in as a marketing cost and are really just part of the contract between you and the consumer as all you need to do is budget it in.
What Branded Items Should You Give Away?
The answer to this question is simple yet requires a lot of thought. It needs to be something that people will use and not just throw away or discard into the bottom of a drawer. So if it’s a keyring, does it look good enough to use, or say an air freshener or sticker for the car? What about clothing, this is a big one, branded clothing, will people wear it? Well that all depends, it has to tick both the box of showing your logo but also tick the box of being nice enough to wear, accessories are always good, things like hats, or even gloves and socks, OurSock is a great example of a company that do quality branded clothing for any message.
What About Digital Giveaways?
You don’t have to always limit your giveaways to just physical items, why not use the online world to spread your message too? You can give away digital vouchers and coupons for free items or money off and these can spread very quickly online. Or why not get creative, create funny memes and include your branding and logo on the image directly, this way you can have the public themselves spreading your message.
What Are The Benefits To Your Business?
The benefits are clear to your business, for an upfront cost and effort you can have your name and message circulating in the world and with no further effort from your end. This is exactly what any form or marketing should aim to do if executed perfectly. So you can see it pays to give, especially in business.
Why Everyone Loves A Freebie & What Giving Can Do For You
It’s a bit of a daft question I freely admit, why does everyone love a freebie? Because you don’t pay for it is the obvious answer. But what is in it in for the giver as well as those receiving? Well there is always a reason and for a business it’s usually to get more sales, customers and exposure. So let’s look at how this can be achieved.
How Much Does The Public Really Love A Freebie?
Lots, well that’s what we’re told anyway. It’s been written about a fair bit as being a good marketing strategy giving things away. There are two main ways to do this to create a positive reaction for your business. Firstly give away branded items such as pens, stickers, key-rings etc. this will get your logo out there and taken back into potential customers homes and offices and is effectively free marketing. Secondly give away bigger more valuable items, you see banks giving money away to start a new account, or phone companies giving a free gift such as a TV or games console if you take out a contract with them, these are all factored in as a marketing cost and are really just part of the contract between you and the consumer as all you need to do is budget it in.
What Branded Items Should You Give Away?
The answer to this question is simple yet requires a lot of thought. It needs to be something that people will use and not just throw away or discard into the bottom of a drawer. So if it’s a keyring, does it look good enough to use, or say an air freshener or sticker for the car? What about clothing, this is a big one, branded clothing, will people wear it? Well that all depends, it has to tick both the box of showing your logo but also tick the box of being nice enough to wear, accessories are always good, things like hats, or even gloves and socks, OurSock is a great example of a company that do quality branded clothing for any message.
What About Digital Giveaways?
You don’t have to always limit your giveaways to just physical items, why not use the online world to spread your message too? You can give away digital vouchers and coupons for free items or money off and these can spread very quickly online. Or why not get creative, create funny memes and include your branding and logo on the image directly, this way you can have the public themselves spreading your message.
What Are The Benefits To Your Business?
The benefits are clear to your business, for an upfront cost and effort you can have your name and message circulating in the world and with no further effort from your end. This is exactly what any form or marketing should aim to do if executed perfectly. So you can see it pays to give, especially in business.
