Why Blogging Isn’t Just About the Words

Running a blog allows you to get your voice out there into the world and tell everyone what you have to say. However, a successful blog isn’t just about the words you type furiously onto your screen; many components make up a great blog. 

And it could be that you’re missing a component or two, and that’s why your blog isn’t as big as you’d hoped. It’s not the end of the world, though, and you can make that change right now. 

Why blogging is about so much more than words.

Content Creation

It’s not enough to merely write and write until your fingers bleed. You must diversify your content to offer a variety of engagement possibilities for your audience. 

While writing blog posts works for a time, it’s also important to branch out and include photos or look at Video Production options to make your posts worth reading and watching. This adds an extra dimension to your experiences and helps your audience better understand what you’re discussing, whether it’s business, travel, or blog-writing related. 

An Engaging Style

People are easily bored, and for some, it takes effort even to read a three-minute article. You want as many people to stay engaged through your blog as you can, though, and so you need an engaging style to keep them hooked. 

You’ll need to find a voice that stands out against others, even if it’s just a persona for the internet. Leaning into this voice and persona will help your personality shine through in your videos and writing and make your blog one to visit every day. 

Reaching All Audiences

Reaching as wide of an audience as you can is a surefire way to increase your blog’s recognition and ensure more readers and visitors than ever. You’ve likely already got a dedicated audience, but it’s reaching new visitors that is important. 

It’s vital to syndicate your posts across as many social media platforms as you can to reach as broad of an audience as possible. While most people have an account on every social media platform, there are some they use more than others, so don’t miss out by neglecting one over others. 

You can also reach those who don’t or hardly use social media by attending events and getting your name out by collaborating with other bloggers that have a larger audience that will boost name recognition.

What’s The Niche?

You already know there are many blogs on the internet, over 600 million of them. So, you have a lot of competition to make your blog one that stands out. 

To do this, you must find the right niche for yourself. Sure, there are business blogs, writing blogs, beauty blogs, but you need something extra to make your blog pop. Often, this comes down to what you love the most and how you incorporate that into your content creation. 

Louder Than Words

People are visual beings. We like to read, sure, but we also love to be engaged. By delivering a variety of fascinating content across as many platforms, with a unique niche, you’ll be the star of the blogosphere with just a slight change here and a little tweak there.  

Why blogging is about so much more than words.

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