Millions of people start blogs as a personal hobby, but some people want to turn that passion of writing into a genuine business. If you fall into that category, you’ll be pleased to know that this is a commercial venture that offers incredible versatility. Despite the fact that you can do things your way, though, it’s vital that you establish the foundations built for success.
Here are five blogging for business tips.
- You do not need to go it alone. Building a successful team is one of the most significant tasks facing any modern business. Running a blog isn’t any different, especially if you are serious about making money. SB Nation, for example, franchises its brand to create a network of blogs. It then curates the articles on their main site. Even if you stick to the one domain, having a team of writers and designers can work wonders. Otherwise, the slow stream of content will be hugely problematic and could lead audiences to go elsewhere.
- You will need some money. In addition to paying your outsourced employees, you’ll need a little cash for web hosting, marketing, and content-related costs. A business bank loan is unlikely, but crowdfunding can work wonders. Alternatively, a personal loan may secure the funds needed to drive the venture forward. You shouldn’t require huge sums in the early phases. Still, a steady cash flow will undoubtedly give your business a better chance of achieving its goals. Otherwise, you could crash before you’ve even started.
- You do not need a journalistic background. On the contrary, most blog readers actively enjoy the fact that bloggers showcase their personality. If ventures in more traditional industries, like Parcel2Go, can succeed without this background, your blog can too. Authenticity is far more important to the readers. Not least when you consider the fact that they aren’t actively buying products directly from you. If you boast related qualifications that’s great. Nonetheless, this is by no means considered a necessity.
- You will need to be organised. Online audiences are more demanding than ever before, and those expectations extend to bloggers. If your readers are accustomed to a Monday evening feature, you best provide it each week. Given that you can easily plan ahead by writing a draft and setting it to a schedule, there’s no excuse for getting it wrong. It’s good to leave your audience wanting more, but there are certain ways to do it. Meanwhile, strict laws mean you need to be careful over copyright too.
- You must learn how to make money. There are many features that separate a personal blog from a commercial one, but the ability to generate revenue is top of the list. In addition to Google Adsense, you can look to use Clothes2Order and other merchandising. Furthermore, sponsored posts or creating content on behalf of companies can be a great option as you get more advanced. You won’t become a millionaire overnight, but any revenue shows there is a commercial future. Ultimately, that’s the main attribute of any winning business.
- This post has been written for Morning Business Chat by an outside source.
