One thing that is often overlooked by business owners, but which really should not be, is the very space from which they conduct their business. Research has shown time and time again that office space can have a significant impact on business in a number of areas from attracting new clients to staff happiness, and that means that it should be more than a simple afterthought.
By ensuring that you have the best office space for your company you can make an impact in various areas and improve your business in a number of ways. Check out the below list things your office space can impact to see just how important it really is.
Growth
It’s fair to say that the size of your office space can affect your growth, especially if you’re an SME. In order for businesses to grow effectively, they need space, and if your office space is not flexible, you may find it difficult to upscale on your budget, thus preventing you from achieving growth. Choose a space that is adaptable to your needs and it will be far easier to succeed.
Walk-ins
If you run the kind of business that relies on passersby popping in to make a purchase, the location of your office space is a very important factor in your success. If you choose a location that is not easily accessible, and where there are few reasons for people to visit, chances are you will not attract enough people to keep your business going. Choose well and providing you provide a solid product or service, you’ll always be busy.
Image
Why do so many big businesses use design and architectural services like the one at gnet.ie before building new office spaces? Because they know all too well that first impressions count, and your business premises is a pretty large thing for someone to form an opinion on. If your office space is in a poor location, and if your building is unattractive and run down, few people are going to form a positive opinion of you off the bat, whereas, if the building looks good, they’ll look upon you more favorably. So. even if you can’t afford a big design and building project, at least choose a pleasant location, decorate attractively and keep the place clean.
Ease of Access
If your office space is in an area where it’s tough to find a parking space, it will be difficult for a great many people to access, which means they may not bother at all. It could also cause problems for your staff, which means you may not be able to attract the top talent in your area either. It seems like such a small issue on paper, but it can be a real turn-off, so you do need to get it right.
Productivity
Productivity and staff retention can be seriously affected by the quality of your office space. If an office is dark, dingy and unpleasant to spend time in, it will negatively affect the minds of everyone who is forced to spend time there, which will cut down on productivity and cause fewer staff to stick around.
Studies have shown that natural sunlight, plants, and artwork can all boost the spirits of employees, so ensure your office space has them in abundance and you should do quite well.
Branding
Having your own unique brand is an important and effective way of ensuring that your business stands out and has appeal with all of the right people, but effective branding is about more than just the right logo and images on social media. Really you should start with your offices because the place where the work is actually done is always going to give customers a real insight into what the company is like. If, for example, you’re a hip company appealing to the youth market, but your office is boring and beige, it’s going to send out the wrong message and you could end up being viewed as insincere, whereas if you match your office to your brand, people will believe in your message, whatever it may be, much more readily.
As you can see, the right office space is about so much more than being a space where the workforce will fit. It is about the way you are seen by others, how happy your employees are and what your business can do now in the future. It deserves to have far more thought and attention given to it than you might think. It is important.
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