One of the toughest things about starting a business, especially online, is getting the public to know you exist and to understand what you do. It doesn’t matter how good your products and services are, if people aren’t aware of your brand and what you stand for, they will be reluctant to buy from you.
The good news is, building a strong brand online isn’t as difficult as you might think. Check out these simple ways to create a strong presence online, to see just how simple it can be:
Register a Brandable Domain
Brandable domains are domains that aren’t just a bunch of keywords – they are domains that state clearly who your company is; they are domain names that include the name of your business with a long-term view to building your presence, rather than a string of keywords designed to give you a short-term SEO boost So, think carefully about the kind of name you want to give your business – a name that distills who you are and what you do in a word or two, and then register that domain!
Create a Strong Logo
All of the most successful brands, such as Apple, Nike, and Coca-Cola can be immediately identified by their logos. If you want to build your brand you need to come up with your own instantly recognized logo; a logo that is simple but which appeals to your target audience, and you need to use it on everything from your website and social media platforms to your emails and your packaging. This will help your brand to sink into the public consciousness.
Make Sure Your Website is User-Friendly
The best brands make life easier for their customers which is why it is so important that you create a website that is easy to navigate from the second someone clicks on your stuff to the moment they complete their purchase. This will make them more likely to spread the word and come back to make another purchase themselves.
Consistency is Key
It is of vital importance that you keep your message consistent across all platforms you use from our website to Facebook and Instagram. If you say one thing to one audience and something else entirely to another, it won’t go unnoticed, and you will be deemed an unreliable brand at best and a downright dishonest one at worst. Figure out your message and live and breathe it in everything you do if you want to build your brand successfully.
Make Yourself an Expert
If you want people to really trust your brand and buy your products, then become an expert in your field. Start making informative blog posts and videos giving your target audience vital information related to the goods and services you sell and do so without even trying to make it about selling your products and you will become a trusted source of information, which will definitely benefit your brand in the long-term.
Building a brand, and doing so successfully, takes time, but if you incorporate all of the ideas above into your branding strategy, you will be off to a flying start. Good luck.
