With attention spans falling all the time, it is becoming increasingly difficult to impress customers. Competition is fierce, and expectations are high. If your venue is even slightly off the mark, they’ll notice and take their business elsewhere.
What you need are “wow moments” when customers walk through the door – something that really gets their juices flowing and in the mood to spend.
So, what do you need to do to have an impact like this?
Greet People The Moment They Walk Through The Door
You’ve got to be careful when greeting people as they walk through the door. Many customers want you to leave them alone so that they can browse in peace. Sometimes, though, they don’t know what they want or how you can help them. That’s why greeters are so important.
Don’t start a conversation by saying, “what are you looking to buy today?” That puts people on the spot and makes them feel under pressure. Usually, they will just respond that they are looking around – in other words, “go away.”
Try a different tack. When approaching them, ask them if you can show them something. This way, you’re just introducing them to products that you think will benefit them. You’re not trying to push a sale immediately. If that doesn’t work, try looking for opportunities to show them how they can do things better. If you’re selling smartphones, for instance, you can provide a quick tutorial on how to take pictures better with devices. Thus, you’re adding value while also creating opportunities to sell.
Install Entertainment
The nature of commercial premises – like retail stores – is changing. Yes, COVID-19 is playing a role. But even before the pandemic hit, people wanted shops to be more than mere repositories for goods. They also like the idea of them becoming venues in their own right.
Installing entertainment options, like custom arcade machines, for instance, can be a great way to add value. It’s fun for customers, and it helps them feel like they can hang around, instead of having to get in and out quickly. You can also try providing options for kids, like ball pits.
Create A Focal Point In Your Entryway
Interior designers have long known that creating focal points is essential for making any interior residential space make visual sense. The same applies to commercial premises too. In fact, it is arguably more critical, given the need to make a positive first impression.
When you walk into any department store, you’ll notice that the perfume section is the first thing that people see. Usually, however, they will also put on some sort of display, trying to flog the newest lines in an exciting way. For instance, at Christmas time, they might have a massive tree surrounded by stocking fillers.
Offices and other types of business-facing companies can use focal points too. Tesla, for instance, has a bamboo inspection platform for cars coming fresh off the production line. Google has offices with indoor waterfalls and fountains in reception areas, just for clients’ added wow factor.
- DISCLOSURE – This post has been written by an outside source
