If you’re looking for new ways to market your online services or digital solution, it might be time to actually consider marketing in more traditional ways. Often times, people in technology get relatively caught up in not using the marketing that they have been inundated with their entire lives. Everyone in tech assumes that advertising on social media, content marketing via newsletters and blogs, and marketing on Google Ads are the only way to reach their ideal customer. It might be time to think inside the box. If your business is on top of your SEO game, have fully committed to blogging, and you still aren’t finding the results you want, what else can you do to incorporate more traditional advertising?
Tradeshows or conventions
Getting to the right people is not always about seeking them out online. If you offer a tech-based service that is direct to small businesses, the best way to reach the right clients may be via tradeshows or conventions. For a successful tradeshow, take these seven tips into consideration to make the most of it. If your competitors are at these conventions, you should be as well. (And if they’re not, you still should be, since that means you’ll reach the customers they aren’t.)
Advertise in print media
This might feel a little backwards to you since print media is often associated with physical products, not tech-based services or solutions. However, if there are magazines in your niche, you should be taking advantage of these by physical advertisements. Research the media kit for the magazine to see how many readers each magazine reaches. Another option is to ask the magazine if they would be interested in a guest article written by your company.
Physical advertising on your building
Consider using your actual physical building or company vehicles to advertise your company. It’s often assumed that non-physical goods can’t be advertised in the same way as physical goods. While there is some truth to this, since services and software can’t be shown in a store, for example, there are still many ways to utilize traditional advertising for services. For instance, if you have a corporate office, consider using perforated vinyl to advertise on the exterior walls.
To make the most of your marketing space, think about how useful it may be. With great marketing, you can utilize your existing structures to transform your retail or commercial building into valuable marketing space. An added bonus to using vinyl is that it offers one-way privacy and solar shading, but you’re still able to see out from the interior.
The value of traditional marketing
The reality is that though the internet has been used for marketing for over twenty years now, there is still a plethora of options to market outside of online. If you are struggling to find your customer, you may need to go a different route to reach them. Traditional advertising continues to exist because it continues to work for many businesses, and it just may be time to give it a try.
* DISCLOSURE – This post has been written by an outside source.
