For any business owner, mastering the art of client entertainment is critical. After all, without your clients, you would not have a business. Not only this, but there are going to be a couple of big clients that are critical to the success of your company. You need to keep these clients on side because they bring a good amount of profit to your company. So, with that in mind, read on to discover how to master the art of client entertainment.
Set a budget – The first thing you need to do is establish a budget. How much can you afford to set aside for client entertainment per year? This is important because it will enable you to then decipher how much you are going to spend per client, and so on. After all, if you spend with a budget or a plan, you are eating into your profits. Your finances need to align with the value that the client in question brings.
Choose events that will wow your biggest clients – You need to pull out all of the stops when it comes to entertaining your most important clients. Choose an event that they will remember for the rest of their life. Big sporting events tend to work well like Silverstone and Wimbledon. Not only this, but you can get VIP corporate hospitality packages for these events and so all of the hard work is already done for you, and you can have complete peace of mind as you know that everything has been geared towards entertaining your client.
Make everything easy for your client – You could organise the best event in the world, but if you make life difficult for your client, by the time they arrive, they won’t be in a good mood. This will set the day off in the worst possible way and is the last thing you want. Make sure you give your client thorough details regarding the place, the date, the time, and so on. A lot of companies will send drivers for their most important clients, which is something you should consider doing if your budget will allow for it.
Get to know your client – Last but not least, if you are to entertain your client effectively, then you need to get to know him or her. You already know their business, but what do you know about the person? What sort of individual are they? What do they like? What don’t they like? This will put you in the best position to cater to their needs.
Hopefully, you now feel more prepared in terms of entertaining your clients. The importance of this cannot be underestimated in the current day and age. After all, competition is fiercer than it ever has been, and so you should never let your standards slip if you want to hold onto your best clients.
