eCommerce has been seen as one of more attractive industries, thanks to how profitable it can be and the minimal costs involved. Because of that, countless eCommerce companies have been established, making competition quite high. To stand out from this crowd, you’ll need to advertise your firm.
Figuring out which eCommerce marketing ideas will boost your business can be complicated, however. With the multiple options to choose from, narrowing down your choices can be tricky, but it doesn’t need to be.
More than a few ideas come highly recommended, as they can positively impact your business much more than you’d think. Implementing them into your eCommerce business can be vital to its success.
eCommerce Marketing Ideas That’ll Boost Your Business: 4 Top Options
1. Highlight Reviews
eCommerce stores need to build trust with website visitors to get them to buy. That can be tricky and involves implementing quite a few measures. One of the most notable is using the reviews you’ve gotten in the past. By highlighting positive comments from previous customers, you highlight your authenticity.
At the same time, it’s an indication of how high-quality your products or services are. The trickiest part of this is getting the reviews, so you’ll need to make it as easy for customers to do so as possible. Include a link to somewhere they can leave a review anytime they buy something.
Adding these to your email marketing efforts – more on these below – can also maximise the reviews you get. Armed with these, you can add them to your website and other areas to build trust among new customers.
2. Use Search Engine Optimisation
When someone looks up specific things online, you’ll want your business to show for it. Search engine optimisation (SEO) ensures your website ranks well on search engines for keywords related to your business. It lets you rank for specific phrases related to your company and what it does.
By taking advantage of this, you gain increased visibility and sales. That can be complicated to do, however, so it may be worth it if you click here to find out more about how outsourcing your SEO could help you. Once you’ve kicked off your efforts, you should see more people visiting your website.
3. Pay-Per-Click Advertising
Pay-per-click (PPC) advertising involves paying for your ads to be displayed in key locations, such as the top of search results. These ads will typically be based around keywords related to your business, making this a recommended approach while your SEO kicks in.
By doing this, you can appear near the top of search rankings while waiting for your SEO increase to start having an impact. By taking this multi-pronged approach, you start seeing short-term gains while the long-term results start to trickle in.
The process itself is relatively simple and much of it can be automated. You simply need to set your budget, the keywords you want to advertise for, and similar settings, before letting the PPC platform take care of the rest. You can always stop and start these campaigns whenever you want.
4. Email Marketing
Given the nature of eCommerce, email marketing is much easier to pull off when compared to traditional companies. It’s much easier to consensually earn a customer’s email address. Taking advantage of this is a priority, as it’s much easier and more affordable to advertise to existing customers than potential ones.
That reduces your overall costs while keeping sales as high as possible, resulting in your profit margins increasing. When you’re taking this approach, you’ll need to keep several steps in mind to ensure success, including:
- Segmenting customers based on activity or demographics
- Using specific software to design, send out, and automate your emails
- Developing subject lines that encourage recipients to open the email
By doing so, you can develop more interest in your products among people who’ve already expressed an interest. While it takes time to build your email list and fine tune your subject lines and other areas, the effort will be more than worth it. You’ll generate more repeat sales because of this.
eCommerce Marketing Ideas That’ll Boost Your Business: Wrapping Up
Figuring out which eCommerce marketing ideas will boost your business can be tricky. You’ll have multiple options to choose from, each of which offer varying degrees of success. They’ll also need different upfront investment costs and labor hours, which can be at a premium.
By focusing on a few core strategies, such as those above, you can maximise your chances of success. There’s no reason they shouldn’t be implemented into your eCommerce business strategy.