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3 tips for a simple, but effective content strategy.
Anyone who’s up to date on modern marketing conventions will know something about the importance of a good content marketing strategy.
However, when blogging day rolls around, a lot of entrepreneurs don’t have a post ready and scramble frantically to come up with an ultimately lackluster idea.
As hard as it may feel, content marketing really doesn’t need to be one big pain in the behind. Here are some tips to guide a simple, yet effective content strategy…
Have an End Goal in Mind
When you’re developing a content strategy, regardless of the kind of business you’re running, you need to start off with an overarching objective in mind. More specifically, you need to have a clear idea of why your blog exists, linking in with your overarching goal.
Whatever that big milestone is that motivated you to come up with content in the first place, make sure that you can define it clearly whenever someone asks you about it. After that, break this long-term goal into smaller, specific targets that you know you’ll need to hit to grow your content operation along the way. This will go a long way in guiding the strategy you use for your future content.
Read more about giving your blog some direction at Smart Blogger.
Hit your Promotion Strategy on the Head
Once you have a firm schedule in mind for your content marketing, the next thing you need to think about is how you’ll get people (aside from your existing subscribers) to see all your published content.
There are a range of methods for doing this, each with their pros and cons. After a little trial and error, you’ll usually settle on a combination of these tactics.
If you have the money to invest, then you can use paid Facebook ads to consistently bring new, qualified leads to your blog.
The “borrowed audience” approach can also be very effective and involves publishing your content on sites or platforms that have significant, loyal audiences. Writing guest posts, and finding legitimate platforms for them through sites like https://www.guestposttracker.com/blogs.php, can be a fantastic way to ensure greater visibility for all the content you produce.
As always, applying good SEO to make your content rank for a certain term can garner some amazing results as well.
Your content is only as good as the way you promote it, so start planning for this!
Determine the Best Format for your Content
When you’re planning out the content you’re going to export to your audience, you’ll also have to think about the best format. There are basic choices like text, video, and audio, but within these categories, there are many other considerations to think about, such as length, the use of images, and different forms of blog posts such as listicles and case studies.
If you’re ever worried you’re over-publishing one format or another, study your comments and likes to determine patterns and figure out what your existing audience is most receptive
Keep these three tips in mind, and your content strategy will flow much more smoothly!