Business strategies have long been targeting reduction. According to the famous principle that less is more, more and more business are looking to reduce their workload effectively while still providing their customers with satisfying services. Consequently, work transformations such as outsourcing or hiring temp staff are becoming more and more popular to tackle essential tasks without working round the clock. But the streamline tendency doesn’t only focus on your team size. There is a need to simplify your online presence, especially as straightforward messaging can not only convey a clear and actionable message but also increase your overall conversion rate. In short, can you streamline your online presence to help your audience understand your offering and maximize their engagement with your brand? You’d be pleased to know that online too; less is more: Here’s how to reduce your online efforts to increase loyalty, interactions and conversions.
Start a landing page strategy
The most common complaint that users have about websites is that they can’t find the information they need. There is a simple solution to answer immediate needs, and you’d be pleased to know that it doesn’t imply creating a new sitemap of your site. In fact, you can target long tail keywords with a specific landing page. Say you’re a sports gear retailer. You find out that searches for athletic gear increases during the Olympic. So you could create a landing page that combines all products related to a specific Olympic sports or athlete to address those. If you’re using WordPress for your site, you could practice with this plugin https://unbounce.com/features/wordpress/ to create exciting landing pages. A good idea is to create a “start here” landing page for new visitors, which can avoid a lot of confusion as they navigate through the site. You could as well direct your social media profile to a landing page, to make sure that your Twitter followers don’t get thrown into the middle of a website they didn’t know anything about. As a rule of the thumb, your landing pages are about providing guidance without needing to transform the website to adjust to the needs of every single one of your visitors.
Let your customers create the content you need
If you’re trying to maintain a social media presence, you’ve probably noticed how difficult it can be to generate regular and engaging content. In fact, more often than not, social media posts will require the effort of the entire marketing team to make sure that your followers have something interesting to engage with. You might be missing a great opportunity to let your followers define the content they like. Indeed, you can use social media contests to let your follower create content for your brand. You can find great ideas on how to do it here, https://blog.toggl.com/social-media-contest-ideas/. An easy approach is to ask an open-ended question to your followers. For instance, you could ask what they would prefer for Valentine’s day, using relevant hashtags and suggesting that the followers tag their partners and friends in their answer. The result: Effortless content and an increased follower base. However, make sure to pick an exciting price too!
No need for new content, just send an SMS
As surprising as it might sound, the best way to streamline your online content is to create content that doesn’t live on the web. For instance, there isn’t any communication channel that is more engaging than an SMS, as 90% of text messages are read within 3 minutes of being received. You can’t even achieve such high reading rates with emailing campaigns! Additionally, an SMS can prompt a quick action, such as an incentive to buy – limited offer strategy – or a simple survey about your services. However, like with email marketing, you need to leave the door open for customers who want to opt out, making it easy to unsubscribe.
UX is key to effective streamline strategies
Finally, you can learn a few UX tips from L’Occitane’s online presence. The French beauty brand has been looking for a user-experience enhancement to boost their customer engagement. So, relying on digital technology to simplify the online retail experience, L’Occitane en Provence has added a guest checkout option for American customers and simplified the interactions on the shopping platform. Gradually, the team learned to use a UX analytics tool to adapt their strategy to their end-user, emphasizing on simple and straightforward interactions. By placing the customer at the core of their digital strategy, L’Occitane can provide each market with the best platform.
From targeted landing pages to controlled UX environment, there are many solutions to streamline your digital presence successfully.
